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Jenna Rak

Jenna Rak

New York, NY

Although I've recently finished a degree in Biotechnology and Business, I've fallen in love with the tech industry and the start-up world. I've dipped my toes in research, marketing, finance and consulting and only just found tech when I started working at Facebook. I'm young and I have so many things I want to accomplish in ...

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"isn't it worderfull that no one need wait a single second before beginning to change the world" - Anne Frank

DECA U

President

Not-for-profit organization that hosts conferences and competitions for university students across Canada to contribute to professional development and provide real world experience through case competition

• Exemplified dedication to the organization through eight year involvement, starting in high school
• Most recently held presidential position of 2100 student organization; oversaw an eight person Board of Directors and Executive Council comprised of heads from 20 university chapters – drove increase in membership and introduced greater professional development and corporate networking opportunities for students
• Placed first in Canadian competition and top ten at international competition; case trainer and student advisor at international high-school competition

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Career
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Facebook

Market Strategist

Led various sales and consumer analytic initiatives, in diverse role aimed at building understanding of the social media movement and subsequently increasing ad sales with Canadian companies

• Created presentation material for managing director, to articulate value proposition of social media and Facebook to industry leaders; managed over 10 events to support sales team in building relationships with clients
• Built brand benchmarking and efficiency reporting processes towards campaign optimization (leveraged Nielson, Comscore, Salesforce and Nexus)
• Launched the public figure initiative in Canada, driving an influx of celebrities to the platform and greater engagement with fans
• Internship extended to eight months; retained part-time during school year

Career

English Circles

Program Lead

Founded a program that assists international students at the University of Waterloo towards proficiency in English through interactive group classes and native speaker training

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Sapient Global Markets

Junior Associate (Consultant)

Liaison between technical and business teams in the development of a strategic trading and risk analytics software program to manage market risk for a top Canadian bank

• Supported team of 130 developers and data modellers to develop the first release of the program, receiving public recognition from client and subsequently remaining on project for the entirety of the internship
• Exemplified attention to detail through the development of documentation to ease future releases
• Drove creative solutions to foster efficiency improvements, guided by analysis of current functionality relative to desired future capabilities
• Pushed capacity to learn by stepping into a role where it was critical to understand the business and technical trade-offs to maximize functionality and minimize cost

Career

St. Jerome's University

Residence Don

• Worked on a team of 10, accountable for the well-being of an issue-intensive 300 student community
• Received extensive training in issues related to suicide, eating disorders, sexual assault and mental health; required great flexibility and maturity regarding the need for creative solutions to varying situations

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University of Waterloo

Research Assistant and Marketing Analyst

Led development of new online marketing strategy for a federation of the University of Waterloo
• Honed primary research skills by conducting a marketing and communications audit of the organization (led focus groups, tracked web analytics / logical patterns of online users, benchmarked findings to industry standards)
• Culminated in presentation to board of directors, leading to re-orientation of all online presence

Career

Redwood Strategic

Project Manager

Responsible for implementing brand campaigns for clients at universities across Canada

• Supported development of three campaigns, with primary responsibility of overseeing national tourism campaign of foreign country, driving significant increase in market attention and surpassing client expectations by over 200% (click-through rates, brand awareness and interaction with the campaign)
• Endured through the challenges of remotely managing a team of 20, requiring flexible people skills and creative techniques to motivate various personalities
• Gained valuable experience in RFP submissions and client management

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Career

University of Waterloo

BSc, Science and Business. Major: Biotechnology

Wilfrid Laurier University

N/A, Business/Commerce, General

Assumption Samutprakarn: โรงเรียนอัสสัมชัญสมุทรปราการ

Waterdown District High School