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Jenna Drenten

Jenna Drenten

Assistant Professor of Marketing

John Carroll University

Assistant Professor of Marketing at John Carroll University

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John Carroll University

Assistant Professor of Marketing

Teaching: undergraduate and graduate courses in advertising, integrated marketing communication, and consumer behavior
Research: adolescent consumer culture & identity development, consumption rites & rituals, and qualitative methods

Career medium 06
Career

UGA Terry College of Business

PhD Candidate

Teaching: undergraduate consumer behavior
Dissertation Research: adolescents' market-mediate coming of age rites of passage

Minyanville Publishing and Multimedia, LLC

Marketing and Special Events Intern (Full-Time)

• Coordinated all ground transportation for attendees of Minyans in the Mountains III (MIM3), a financial infotainment conference in Vail, Colorado
• Maintained the Event Activity Plan, including all deadlines for organizing MIM3
• Directed the 2nd Annual MIM3 Golf Tournament and 3rd Annual Softball Tournament
• Developed customized Minyanville merchandise for MIM3 gift bags
• Created databases for budget calculations and event details

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Career
Career medium 04

BMW Manufacturing Co.

Media & Community Relations Intern (Full-Time)

• Organized run-of-show for “One Million for the World,” a press conference and luncheon for dignitaries unveiling the one millionth American-manufactured BMW vehicle
• Wrote and prepared press materials for the UK Ride and Drive, a weeklong event hosting journalists from the United Kingdom to launch the new BMW Z4 and M Roadsters
• Publicized and supported community and environmental projects including the 2006 BMW Charity Pro-Am Golf Tournament and Earth Day 2006
• Contributed to bi-weekly client meetings with Jackson-Dawson Integrated Marketing
• Managed interviews between BMW environmental associates and Jackson-Dawson copywriters to create the 2006 BMW Sustainability Report

Career

The Alison Group- Charlotte and Augusta

Marketing & Public Relations Intern (Part-Time)

• Researched and presented a new postcard marketing strategy for The Alison Group
• Edited advertisement copy and wrote press releases for clients
• Worked with professional staff to plan and implement special events
• Assisted professional staff in meetings with potential and current clients

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Career

University of Georgia - Terry College of Business

PhD, Marketing

Winthrop University

BS, Integrated Marketing Communication