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Jenna Angradi

Jenna Angradi

Multimedia Graphic Designer

QVC

New York, Other

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QVC

Multimedia Graphic Designer

• Provide creative direction, editorial designs & photography direction for Q In, a QVC digital magazine
• Execute design projects following brand guidelines while managing strict deadlines & mentoring a Junior Designer

• Provide creative direction & designs for Style on Q & Beauty iQ e-newsletters for QVC customers
• Collaborate with multiple teams at QVC regarding strategic planning & product use in Q In, Beauty iQ & Style on Q
• Recommend, design & optimize interactive website features to enhance user experience

• Manage & design weekly email campaigns & corresponding website assets: Magazine pages, packaging, logos, banners & social media collateral
• Edit & produce email copy as needed to achieve marketing goals that correspond with design
• Create mock-ups, strategies & concepts that correspond with the scope of a project

• Collaborate with Senior Multimedia Designer & Director of Marketing regarding branding & integration with QVC projects & initiatives

as well as increasing user engagement & creating brand advocates
• Retouch product & model shots as well as contribute input for strategic QVC marketing campaigns

Career medium 02
Career
Career medium 03

Home Care Assistance Harrisburg

Director of Operations

• Managed & created content for all social media accounts: Facebook, Twitter, Google+ & Pinterest for target audience
• Collaborated with corporate & the Director of Marketing regarding ad strategy, direction, verbiage & design
• Worked closely with corporate to implement & curate content for Facebook campaign to educate target audience &
community about elder care & elderly struggles
• Designed & created content for e-blasts to all caregiver & referral accounts
• Measured campaign effectiveness through Facebook analytics & community feedback
• Compiled monthly budget, objectives & ad lead report
• Managed Google Adwords account & SEO
• Oversaw all daily operations & processes including maintaining caregiver database, work schedules,
client satisfaction & caregiver qualifications

Career

Brock Communications

Account Executive and Art Director

• Redesigned Brock Communications company website, worked with programmer to implement Wordpress website
• Directed & executed a non profit’s re-brand & message including logo, tagline, all collateral materials,
website design, Facebook, YouTube & video (myframeworks.org)
• Managed & created content for Frameworks of Tampa Bay Inc. blog & designed eblasts
• Provided art direction & strategy for ads, press kits, infographics, brochures, e-blasts, articles & marketing strategies for all clients
• Researched, developed, created content & maintained social media “voices”/accounts for all clients that were brand-centric,
& educational to target audiences
• Collaborated closely with principal owner to develop strategic social media plans, goals & objectives for clients
• Executed several campaigns & contests to grow ‘likes,’ increase engagement & create brand advocates for all clients
• Created, implemented & analyzed social media, marketing & editorial content calendars for clients
• Analyzed each social media account weekly to identify strengths & weaknesses in strategy
• Wrote more than 50 press releases & placed clients in local & national publications
• Worked with local/national media for every client interview including angles & questions
• Created interview message points as well as speeches for each client & media trained clients,
including CEOs, for interviews & news segments

Career medium 06
Career
Career medium 02

Calculated Creativity

Junior Designer

• Designed landing pages, email designs, banner ads and logos for clients
• Stayed informed of affiliate marketing trends and best practices
• Designed company business cards, invitations and name tags
• Led brainstorming initiatives regarding graphic design trends and room for growth within the company
• Worked with the CEO on redesign of Integraclick.com
• Collaborated with CEO and team members in designing a search engine aggregator, yourlist.com

Career

Lavelle Murray

Public Relations Intern

• Wrote 2 press releases for Lackawanna County Drug Treatment Court
• Researched communication problems, solutions, and target audiences for upcoming events
• Cut and revised budget plans for clients
• Collaborated with publicists and agents to plan future fundraisers for the Lackawanna County Drug Treatment Court

Career medium 05
Career
Career medium 03

Versailles

Graphic Designer and Personal Assistant

• Designed ads, promotional cards, brochures, store layout, and window displays
• Updated the Verailles website products, registries, and currently redesigning website
• Ran errands, made client calls, held company and client meetings
• Interacted with customers and home decor designers regarding sales.

Career

Happenings Magazine

Graphic Design Intern

• Worked directly with clients to design ads and promotional pieces
• Marketed new promotions by making flyers and brochures for the magazine
• Designed unique editorial layouts for monthly issues

Career medium 02
Career

University of Tampa

Bachelor's Degree, Advertising and Public Relations