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Executive Creative Director
Los Angeles, CA
BeCore is an experiential marketing agency in downtown Los Angeles. We are a collection of curious minds driven to create and develop compelling experiences. We conceive and design engagements that spark interest and influence behavior. We strategize, we plan, we execute. We sweat details. From the nuance of timing an...
"You can't use up creativity. The more you use, the more you have."
Executive Creative Director
March 2014 — Present
I provide overarching creative direction and vision for the entire roster of BeCore clients including
Nike / Red Bull / Microsoft / XBox / Bing / Columbia Sportswear / FX / Teva / Movember / Ducati / InterBev Group / Sonos / Beats By Dre / ESPN / Living Social / Vita Coco / KIND Bar / Popchips / Farmers Insurance / DC Shoes
June 2011 — March 2014
What is BeCore?
We’re a collection of curious minds driven to create and develop compelling experiences. We conceive and design engagements that spark interest and influence behavior. We strategize, we plan, we execute. We sweat details.
From the nuance of timing and technology to the nuts and bolts of publicity and promotion, our craft focuses on manifesting brand experiences that resonate with audiences and reverberate across media channels.
Our commitment, consistency, and logistical excellence set us apart.
Our energy, experience, and understanding make us singular.
Our competence across the board is core.
Santa Fe Natural Tobacco Company
Creative Director, Natural American Spirit
October 2008 — May 2011
Natural American Spirit / Dunhill
Creative Director for in-house agency. Responsibilities were vast and included overseeing the
creative, digital, and strategy for the Natural American Spirit brand portfolio.
During my time with NAS/SFNTC I revamped their entire visual identity and led a major over-haul of the Experiential Marketing efforts which included an environmentally friendly brand experience that spoke to the brand's values.
In addition to the Creative Department I also led the Consumer Research and Media Buying teams.
The Integer Group / TBWA
Senior Art Director, Coors Light
May 2000 — October 2008
Coors Light On-Premise / Coors Light NFL / Blue Moon / Killian's / Molson / Zima / ZimaXXX / Procter & Gamble / Gillette / The United Way / Coca Cola / Airwalk Shoes / Silk / Excedrin
Fuse Marketing, 141 Worldwide, GMR Marketing, Legacy Marketing
On and Off-Premise Promotional Marketing Manager
June 2005 — July 2008
Agencies: GMR Marketing / Legacy Marketing / 141 Worldwide / Fuse Marketing
Brands: Moet / Hennessy / Grand Marnier / 10 Cane Rum / Kahlua / Macallen Scotch / X Rated Fusion Vodka / Cabo Wabo Tequila / Coors / Molson / Little Black Dress Wines / Newcastle / Powerade / Glaceau / Tag Body Spray for Men / Nike / Direct TV / Nintendo Wii / Nintendo DS / Marlboro / ESPN Deportes
University of Colorado Boulder
Art Institute of Colorado