University of California, Riverside
Senior Visual Content Manager
August 2012 — Present
Supervises a team of Web designers and Web copywriters, responsible for client coordination, re-branding, Web analytics and change management of high-profile websites including Housing, Dining and Admissions.
• Contributes site architecture, scheduling, analysis and client consultation for 33 websites within the division of Student Affairs, doubling site traffic, time spent on each site and user page views.
• Serves as an advisor and resource to writers and graphic designers, editing and reviewing all online marketing materials to ensure that Web projects adhere to UC Riverside campus standards.
• Provides communication, promotion, new media design and strategic planning to a range of stakeholders, increasing student awareness and enhancing department recognition.