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Jeff Girod

Jeff Girod

Senior Visual Content Manager

University of California, Riverside

Senior Visual Content Manager at University of California, Riverside

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University of California, Riverside

Senior Visual Content Manager

Supervises a team of Web designers and Web copywriters, responsible for client coordination, re-branding, Web analytics and change management of high-profile websites including Housing, Dining and Admissions.

• Contributes site architecture, scheduling, analysis and client consultation for 33 websites within the division of Student Affairs, doubling site traffic, time spent on each site and user page views.

• Serves as an advisor and resource to writers and graphic designers, editing and reviewing all online marketing materials to ensure that Web projects adhere to UC Riverside campus standards.

• Provides communication, promotion, new media design and strategic planning to a range of stakeholders, increasing student awareness and enhancing department recognition.

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Inland Empire Weekly

Columnist

Serves as the editorial voice on topics as varied as sports, entertainment, politics and religion, penning the Final Word column appearing each week on the last page of the alternative weekly and at www.ieweekly.com

• Awarded the National Humor Columnist of the Year award for the best humor column in the United States by the National Society of Newspaper Columnists, 2010.

• Voted “Best Writer” by a survey conducted of more than 50,000 IE Weekly readers, beating out several other premier authors, columnists, reporters and bloggers from throughout Southern California.

Career

Los Angeles Times

Advertising Designer

Collaborated with sales and marketing staffs to create full-page, full-run, color automobile and real estate advertisements for publication in the Los Angeles Times and its associated print publications.

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KPCC

Commentator

Reported as a frequent on-air personality for “Off-Ramp,” based in Los Angeles, with sister stations in Riverside and San Bernardino counties on 89.1 FM and in the Coachella Valley on 90.3 FM.

• Provided a fresh, alternate perspective via radio commentary and live, in-the-field reporting to diversify KPCC’s programming and increase sponsorship.

Career

San Gabriel Valley Newspaper Group

Graphic Designer/Columnist

Integrated responsibilities in page design, illustration and art direction with copy editing, headline writing, reporting and column writing for the Pasadena Star-News, San Gabriel Valley Tribune and Whittier Daily News.

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University of California, Riverside

Senior Creative Copywriter, Web/Graphic Designer

Provides art direction, graphic design, illustration, creative copywriting and editing for student-targeted marketing campaigns including websites, emails, newsletters, posters, brochures, club cards, fliers, t-shirts, etc.

• Developed, wrote and designed UC Riverside’s Haiti and Japan relief sites, collaborating with the Vice Chancellor, all levels of staff and students to initiate a cohesive and targeted response in less than a week.

• Worked closely with UC Riverside’s six Ethnic & Gender programs, articulating each office's unique character and vision for a compelling suite of websites while promoting UC Riverside's diversity to multiple populations.

Career

The Press-Enterprise

Newspaper Columnist

Authored two of the newspaper’s most popular columns for more than eight years, appearing as a humor writer every Sunday and as the Fast Food Dude on Wednesdays in the Food section.

• Wrote a food review that was incorporated by Carl’s. Jr. into a restaurant promotional banner, promoting The Press-Enterprise’s brand recognition throughout the western United States.

• Composed a daily blog that was consistently one of the most viewed by online visitors, augmenting PE.com’s Web presence by increasing site traffic and reader comments.

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The Press Enterprise

Graphic Designer

Demonstrated experience in creative design, combining strong conceptual and computer skills to produce exceptional graphic layouts for topics as varied as Hurricane Katrina to the Academy Awards to the Super Bowl.

• Won “Designer of the Year” in 2004, 2005, 2006 and 2008, awarded to the top graphic artist in Southern California by the Society of Professional Journalists.

• Requested as lead designer on more than 50 special sections covering news, sports and entertainment to strengthen the brand and grow readership.

• Coordinated with all levels of management and a team of editors, reporters and photographers to create specialized, cohesive editorial projects.

• Developed several prototypes, templates and style sheets, including a Family Section, Teen Page and Page 2, to adapt to changing contemporary reader expectations.

• Created unique, full-color packages highlighting championship sporting events and season previews helping The Press-Enterprise’s sports section to be named Top Ten in the Nation by The Associated Press three times.

Career

University of California, Riverside

MFA, Creative Writing, Screenwriting

University of California, Santa Barbara

BA, Creative Writing