Polestar Plumbing, Heating & Air Conditioning and HVACpartsshop.com
Marketing & Social Media Coordinator
April 2016 — Present
Responsible for the creation, implementation, and management of all creative marketing strategies and social media initiatives for both Polestar Plumbing, Heating & A/C and HVACPartsshop.com. In this role I create marketing and promotional content distributed across a variety of channels, constantly update and manage all of our social media platforms and review sites, and be the coordinator and primary contact for the companies on all logistical matters.
- Increased sales by 10-15% through various marketing strategies, including the identification of new marketing and sales opportunities.
- Established and maintained social media platforms to increase traffic, engagement, and drive sales.
- Created and monitored PPC and SEO campaigns for Polestar and HVACpartsshop.com.
- Creation of Email Marketing and direct mail campaigns.
- Advertising copywriter for all marketing campaigns, and writer of numerous blog/content posts for both Polestar & HVACpartsshop.com.
- Logistical coordinator for several trade shows, open houses, and parade floats.
- Manage performance and profitability of all programs, and prepare monthly analytic reports for upper management.