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Jeanne Hwang Lam

Jeanne Hwang Lam

Director, Platform Strategy

Yahoo!

Strategy, marketing, biz dev & ops at innovative startups

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Yahoo!

Director, Platform Strategy

Led product and strategy development for Yahoo!’s advertising exchange, which managed over 150 clients, 120,000 active buyers, and 9 billion daily transactions. I managed the product priorities, white papers and analytics, business case development, key turnaround initiatives and go-to-market strategy for a 120 person organization.

- Drove development of two-year product roadmap for next generation ad platform, capturing 200+ features based on market vision and needs
- Speaker at industry conferences and seminars as subject matter expert to audiences ranging from 20 to 200 attendees
- Managed the development of a custom business intelligence tool, overseeing a development team, utilized globally on a daily basis across 120 platform users
- Increased capital and resource dedication to technology development by 15x through delivery of strategic plans and operational metrics-
- Instituted critical communications protocols and engaged with key stakeholders across product, engineering, account management, and sales teams, turning siloed organizations into collaborative relationships

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Yahoo!

Director of Consulting Services

After one year of working with Right Media’s publisher clients, I founded and led Right Media/Yahoo’s first publisher consulting practice. Within one year, I hired a team and together, we developed five new services and launched in market with leading publisher sites.

- Led business development and successfully signed on six consulting client engagements in the first year, increasing client spend by 30%
- Oversaw and developed a service organization from the ground up, putting in place the strategy, infrastructure, methodologies and executing go-to-market for each service
- Optimized $9.8M in Yahoo! internal marketing spend, increasing online ad exposure and performance by 7x
- Delivered substantial time and cost savings for large publisher client, optimizing their house campaigns to generate close to $1M in annual revenue
- Managed team of consultants, focusing on developing consulting, leadership and communications skills

Career

Accenture

Management Consultant

Focused on the intersection of business and technology, developing business cases and market strategies for top tier clients. Mentoring Chair in NY office. Accelerated promotion from Business Analyst; ranked in top 5% every year.

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GoPago

Director of Marketing & Business Intelligence

The mobile payments industry is one of the most fascinating in tech today. There’s so much opportunity for smart companies to simplify and disrupt the existing experience and processes.

I’m fortunate enough to lead business intelligence for a pioneer in the industry, GoPago.

As with any startup, I do everything - from brand evangelist to marketer to business developer to strategy. Some of the work I have been most excited by include:

- Defining business strategy, supported by data-driven analytics, during company pivot. Built forecasting models, target market definition, competitive intelligence and partnership development used by various teams throughout the organization
- Building tools and playbooks needed to bring visibility to negotiations for business development by quantifying complex card processing and interchange fees
- Identify partnership opportunities, define pricing and deal structure, and develop sales messaging and building partnerships with strategic clients
- B2C and B2B marketing strategy, analytics and messaging; leading marketing in SF to deliver sales materials, complete website update and engage with media for sourcing. Significantly improved search standing through SEO and drove traffic through media buys.
- Working with and mentoring great people across the organization, and professionalizing the company for growth

Career

Kaixin

Intern to CFO and to VP Product

Provided guidance on development of strategic U.S. markets and verticals with product team of Kaixin001, a top social network of China.

Harvard Business School

MBA

Cornell University

BS, policy analysis and management

Bronx High School of Science