IRC Retail Centers (Formerly Inland Real Estate Corporation)
Strategic Marketing Manager, Small Business Development
March 2016 — Present
Focus on independent retailer business practices to support the property management process through specific initiatives to stabilize and increase profitability. Collaborate with leasing team to identify strengths/weaknesses in prospective tenants, conduct pre-lease audit, review business goals, identify opportunities for growth. Review retailer business plans and P/L. Created incubator initiative with leasing team for entrepreneurs to dip a toe into brick and mortar sales environment. Push, encourage and cajole business owners to dig into the numbers of their own business to better understand options for new development. Strong story teller who can optimize audience engagement across platforms and in person.
In March, 2016 IRC was acquired by DRA Advisors, headquartered in New York. We changed our name to IRC Retail Centers to more accurately reflect who we are and what we do. Same great people, even more opportunity for growth and success! Focused on Retail. Centered on value.