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Jaz Frederick

Jaz Frederick

Content Marketing Specialist

PFSweb

Greater Denver Area, us

jazfrederick.com | 208.559.0781

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PFSweb

Content Marketing Specialist

Develop and manage content strategy and pipeline for all global teams while serving as the lead editor, writer, and top research analyst for all content published by PFS – a global commerce service provider. Work alongside premier technology partners, such as IBM, SAP Hybris, Salesforce Commerce Cloud, Oracle, and Magento to deliver an array of content required to drive sales across all primary channels.

Work cross-functionally to source existing and create new content from around the company and identify subject matter experts in each business area, while ensuring the content creation and distribution process is streamlined and efficient. Responsible for internal and external communications, to include sales enablement and company initiatives. Lead the analytics and data mining processes to define and track key metrics around engagement and performance, and use these metrics to drive more effective strategies. Oversee our social media, SEO, and digital advertising strategies and execution.

Content creation:
• Whitepapers and infographics
• Corporate blog
• Product and service sales sheets and channel support
• Client case studies
• Competitive Analysis booklets – three per year, each covering PFS business units – for the CEO, Board of Directors, and key stakeholders
• Collateral and campaign content featured at global events
• Corporate event landing pages and press releases
• B2B and B2C

Jaz Frederick Writing Services

Owner, Writer

Act as a consultant to businesses and individuals, establishing content calendars and organization as needed. Create strategies and content for social media channels, campaigns, events, internal communications, marketing efforts, and more. Provide and manage a range of projects for clients in various industries, including pharma, advertising, and tech.

www.jazfrederick.com