January 2013 — April 2014
Directed and coordinated marketing activities and policies to promote products and services.
➢ Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
➢ Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
➢ Initiated market research studies and analyzed findings.
➢ Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
➢ Analyzed business developments and monitored market trends.
➢ Consulted with buying personnel to determine projected demand for products and services.
➢ Coordinated and participated in promotional activities and trade shows.
➢ Analyzed third-party data and investigated new growth opportunities.
➢ Collaborated with developers, advertisers and production managers to market products and services.
➢ Coordinated art and graphics creation for effective promotion