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Jaya Rapp

Jaya Rapp

Market Research, Strategy

Commerce House

Dallas County, TX

I'm passionate about intentional problem solving and purposeful collaboration. I'm a design thinker and market researcher - committed to decision making that is grounded in a deep understanding of customer needs.




"Be Bold or Italic. Never Regular."

Hi, my name is Jaya and I'm an INTJ.

I am independent, reserved (until I'm not), conceptual, task-focused and love long-range planning.

Why Do I Champion Design Thinking?

As a passionate Design Thinker, my goal is to educate and empower others to utilize the methods of Human Centered Design. I love helping people solve business problems (i.e., innovation, problem solving, planning, etc.) in an intentional, impactful way.

Should you fish for others or teach them to fish for themselves?

While fishing for others may be easy in the short term, it's often unsustainable in the long term.

I am a LUMA Certified Lead Instructor of Human Centered Design. This allows me to help others build capabilities around problem framing, facilitation, planning and synthesis for themselves.


Market Research, Global Strategic Planning

As a Strategist, I advise strategic decision makers by facilitating insights-based, collaborative learning workshops with cross-functional and executive teams.

As a Market Researcher, I guide development of brand strategies, product improvements and service innovations through design thinking and consumer insights.

Qualitative & Quantitative Market Research. Strategic Thinking. Workshop Design & Facilitation. Collaboration. Communication.

My husband and I bought a 100+ year old house. Over 5 years, we refinished the original hardwood floors, remodeled a bathroom, fought invading skunks and woodpeckers, protected it from harsh Michigan winters and tended the garden during the beautiful Michigan summers. My heart is happy when I'm crafting, gardening or DIYing.


...are important. But intentional communication is even more important. Without it, we allow our teammates, peers and leaders to assume or fill in the gaps themselves. Scary!

Michigan State University


Best thing about an MBA? The way it broadens your business knowledge and ways you never would have expected!

University of North Carolina

Bachelor of Science, Health Policy & Administration

North Carolina has my heart and my time at UNC played a huge part in that.