Idea Couture Inc.
May 2014 — Present
As an Innovation Strategist, I collaborate with clients and across internal disciplines to deconstruct problems and find strategic clarity in the fog of market uncertainty.
Employing the principles of design thinking, I investigate the human condition to uncover latent needs and craft differentiating, commercially attractive solutions that address them.
My work has given birth to new products, led to public strategic partnerships, and improved customer service.