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Jason Marcuson

Jason Marcuson

Market Development Manager

John Wiley and Sons

Market Development Manager at John Wiley and Sons

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John Wiley and Sons

Market Development Manager

In my current role I work with Wiley's global territory managers to identify and enable development strategies across emerging and new channels/markets for Wiley's Technology portfolio. I'm responsible for building knowledge of current and future products and services and contributing regional knowledge to ensure that our portfolio remains relevant and adaptable for specific high growth markets and customers.
I continue to manage our sales relationship for Wiley Technology book and e-book products to our largest retail customer, Barnes & Noble.

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John Wiley & Sons, Inc.

Key Account Manager

• Manage national and global accounts with $15 million goal.
• Met or surpassed target in 8 out of 9 years, 31 of 36 quarters.
• Develop new business accounts. Surpassed $3 million new business in one fiscal year alone. Landed partnership exclusivity at numerous major accounts.
• Lead global technology team efforts.
• Oversee all operational, supply chain, service and supports needs for my customers.
• Guide marketing, social media and advertising efforts for my national accounts. Manage cooperative advertising/marketing budget.
• Major business accounts/partners: Apple, Barnes & Noble, Staples, Best Buy, Office Depot, Starbucks, OfficeMax, InComm, Arvato, Micro Center.
Major retail partners: Staples, Best Buy, Barnes & Noble, Office Depot, OfficeMax, Apple, Arvato, InComm, Micro Center, FedEx Office, Starbucks, TigerDirect, Dick's Sporting Goods.

Career

The Coriolis Group

National/Regional Account Manager

• Managed regional and national partnerships.
• Sold book, software, and DVD products targeting graphic design, web design, and certification demographic
• Opened numerous new corporate, training, and retail accounts.

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Macmillan

Title Maintenance Coordinator

Prima Publishing

National Sales Manager

• Recruited, hired, and trained sales representatives covering 26-state territory.
• Reviewed employees’ and sales teams’ performance versus assigned objectives.
• Managed key regional and national accounts.

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IDG Books Worldwide

Education Account Manager / Foreign Rights Coordinator

• Sold to universities, colleges, professors, instructors, school districts, corporate training centers. Managed sales to 13-state territory.
• Prepared and archived materials for global licensing partners.

Career

John Wiley & Sons

Technology Marketing Manager

As a member of the For Dummies marketing team, I worked with my teammates to further the word-renowned For Dummies brand, both with print and electronic products. My projects ranged from macro (Global Dummies Month, brand initiatives) to micro (new technology launches, individual book/title/SKU marketing and promotion).

My specific role was quite technology focused. For Dummies is the leading publisher of technology reference books in the world. I worked with publishers, acquisitions editors, and authors to drive sales of our titles while working within an established marketing and promotional budget.

• Directed efforts for world-leading reference brand, For Dummies.
• Branding expertise: Launched campaigns; Instilled guidelines; Ran contests & sweepstakes; Designed print and online advertising.
• Recruited, hired, and managed marketing administrative professional.
• Led promotional launches (Ex: Microsoft Office products with revenue goal of $15 million.)
• Marketed materials covering Apple, Microsoft, Adobe, Intuit products.
• Enhanced brand presence via new relationships (Microsoft, Amazon, NCAA, Texas Instruments.
• Expanded global brand and product presence through advertising and promotional planning and analysis.
• Exhibited at appropriate trade shows (Consumer Electronics Show, Macworld)
• Partnered with Sales Directors to monitor sales activity and communicate sales potential to key account managers.

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Career

Indiana University Bloomington

BA, Majors: Journalism and English