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Jasmine Chang

Jasmine Chang

Digital Producer, UI/UX Designer

Freelance

Digital Creative Professional

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Freelance

Digital Producer, UI/UX Designer

Created and redesigned "Duchess Leather" (http://duchess-leather.com) from scratch, including:
- Concept development
- Content Planning
- UI/UX design
- Project management and implementation

Branding & Web Production for startup Flyfit. Inc. (http://www.myflyfit.com/)
- Branding
- Copywriting for the entire Kickstarter project
- Content Planning
- Web Design
- UI/UX Design
- Project management and implementation

Business Development, Branding & Digital Production for CCYP's new LA social restaurant guide
- Branding
- Business model development
- Product roadmap development
- Concept development
- User profiling, user Scenarios
- Content Planning
- UI/UX design
- Project management and implementation

Career medium 02
Career

Freelance

Digital Creative Professional

J's Style Lounge

Fashion & Lifestyle Blogger

Part-time fashion & lifestyle blogger with more than 10K fans on Facebook
http://jstylelounge.com
http://ytchang.pixnet.net
http://www.facebook.com/j323fashion

Career medium 03

she.com Taiwan

Creative Web Planning Manager-> Web Marketing Manager

- Created and redesigned "she.com Taiwan" (http://www.she.com.tw) from scratch, including:
- Concept development
- Product roadmap development
- Content Planning
- User profiling
- UI/UX design
- Project management and implementation

- Responsible for the marketing plans and campaigns of she.com, from proposal to event planning to implementation.
- Develop digital strategies for campaigns to meet branding objectives, raise brand awareness and maximize on-site conversion
- Create and implement media plan including media buying, digital and PR execution
- Partner with external branded companies on co-marketing opportunities
- Liaise with media and advertising
- Support sales and editorial team to manage all internal and external resources in the development, production and implementation of marketing materials (including sales collateral, e-marketing campaigns and event website).
- Support the planning and coordination of product launches, marketing and sales activities, especially in the digital space.
- Explore and initiate international resources and partnerships
- Oversee and monitor digital marketing activities and online media performance, such as facebook marketing, online media exposure, and other paid advertisements
- Responsible for the "She Girl" (http://event.she.com.tw/shegirl/#start) campaign
- concept
- content planning
- offline promo event planning
- sponsorship
- UI/UX design
- project management

Career

Freelance

Freelancer

Translator:
- Translated the book " Forum: The Secret Advantage of Successful Leaders" from English to Chinese.

Campaign & Web Planning for Kevin Lin (林義傑)
- Created a complete proposal for Lin's Siberia expedition campaign which was intended to reboot his career.
- Planned the official website for his new business which includes his updates, sports club membership and branded sports gear online store.

Web Design & Planning for Cite Publishing:
- Was in charge of the digital department of the teen fashion and beauty magazines, "Choc Girl" and "Voce."
- Redesigned and restructured the official website for "Choc Girl" and "Voce" (including the planning and design of UI to optimize user experiences.): http://chocblog.choc-girl.com.tw/choc/
- Determined the direction, features, topics, style and strategy of Choc Girl online and Voce online.
Communicated and created overall interactive design vision by defining the direction and goals for the team.
- Managed and collaborated with the programming and graphics department to recreate websites for Choc Girl and Voce.
- Monitored the fan pages to make sure the interaction between the readers and administrators are appropriate and optimized.

Web Design & Planning for Duchess Leather-2013:
- Redesigned and restructured the official website for "Duchess Leather," a high-end apparel company (including the planning and design of UI to optimize user experiences.): http://duchess-leather.com
- Determined the direction, features and style for Duchess Leather website.
- Communicated and created overall design vision with Duchess Leather team.

Web Design & Planning for U-Style.com.tw -2013:
- Planned and designed the e-commerce site for "U-Style," an online fashion, beauty & lifestyle community: http://shop.u-style.com.tw
- Determined the direction, features and style for U-Style Shop.
- Communicated and created overall design vision with U-Style team.

Career medium 04
Career
Career medium 02

Wisland Org

Digital Creative Director

- In charge of the overall digital strategy, day-to-day management of the digital team and application of the latest digital trends to all digital-related matters, including the conceptualization, planning & design of a new social media platform. (http://www.wisland.org)
- Successfully planned and launched the first section of the complex Wisland site in one month.
- Conduct basic SEO.
- Manage both online and offline brand orientation, rationalization and image management.
assist in business model development.

Career

J323 LifeStyle

Founder & Editor-In-Chief

• Created and determined the brand image and branding strategies for the company.
• Planned and created the product, LifeStyle A-Z, an iPad magazine app that integrates
American fashion, lifestyle, traveling and English learning (http://itunes.apple.com/us/
app/lifestyle-a-z/id478133295?mt=8)
• Planned and created the official website for the company: http://www.j323lifestyle.com
• Determined the direction, topics, style and strategy of LifeStyle A-Z.
• Communicated and created overall interactive design vision by defining the direction and
goals for the team.
• Managed and collaborated with outside resources to produce appropriate content.
• Planned, collected, wrote and edited content for LifeStyle A-Z.
• Was responsible for all the photography, audio and video production of LifeStyle A-Z:
http://www.youtube.com/user/J323Lifestyle/videos
• Interviewed well-known Hollywood boutiques and denim designer to do focused pieces.
• Created and managed the fan page (http://www.facebook.com/j323fashion) to interact with
readers and promote the product and brand.

Career medium 01
Career
Career medium 03

Alliance Management Consulting Corp.

Web Marketing Manager

- Worked closely with the clients to develop branding strategies, company and product images for them.
- Involved in the product development process.
- Facilitated and managed communication between clients and 3rd-party partners.
- Planned and developed a brand new official company website for clients. (http://www.n-
bone.com, http://www.jmex.com.tw)
- Translated documents for clients (both English to Chinese and Chinese to English.)
- Assisted in communicating with foreign buyers at trade shows.

Career

Chinese Overseas Marketing Service Corporation

Manager of Web Marketing

- Was responsible for everything from creating and implementing site-building and marketing plans to creating, managing and presenting at internal meetings
- Was responsible for the collaborative efforts among team members
- Designed, built, and managed websites. Including our major website- http://www.ccyp.com , a real estate site-http://home.ccyp.com, an entertainment site-http://e.ccyp.com, a fashion site- "UrStyle" and a food site "O-so-Yummy".
- Re-branded CCYP for the younger generation
- Developed marketing strategies for e.ccyp.com (ccyp’s entertainment site) and O-So-Yummy (ccyp’s food site)
- Created and edited promotional CF for e.ccyp.com
- Utilized SEO to drive website traffic
- Was the interpreter, translator and editor for major company events
- Created and executed promotional plan for ccyp.com at the Asian American Expo

Career medium 06
Career
Career medium 05

GMA Associates

Marketing Assistant

- Handled accounts and SKU listing
- Communicated with customers
- Wrote orders
- Conducted market research
- Researched fashion-related info and analyzed jewelry trends
- Assisted in jewelry design and product development

Career

Pure Consulting

Fashion PR Intern

- Managed the showroom
- Was in charge of the samples
- Researched stories and fashion-related info
- Analyzed trends
- Interacted with fashion stylists
- Handled digital-editing work
- Solved technical issues
- Handled day-to-day administrative duties
- Assisted staff in fashion shows

Career medium 02
Career
Career medium 04

United States

ETTV America Intern Reporter

- Summarized news and wrote headlines or narratives for anchors
- Developed story lines for potential serial news report
- Constructed and maintained contact database
- Assisted camera men and reporters on site

Career

University of Southern California - Annenberg School for Communication

Master of Arts (M.A.), Communication Management

The University of Texas at Austin

Doctor of Philosophy (Ph.D.), Instructional Technology

University of Southern California - Rossier School of Education

Master of Arts (M.A.), TESL