May 2016 — Present
Design, manage and optimize lead generation and nurture programs to help sales meet pipeline and customer acquisition targets
Manage day-to-day execution of lead generation programs
Report on performance towards goals and effectiveness of campaigns
Identify new opportunities and manage end-to-end sales pipeline and process with client for the vertical
Oversee the day to day performance of the Sales Executives and provide guidance on best practices.
Daily Pipeline Management Activity, including Call Volume, Quality Conversations, Follow-up Conversations, Internal Dialogues, and Opportunity Advancing Phone Calls.
Screened incoming and outgoing calls to ensure quality and adherence to the policies and procedures and lso work with call center to improve scripting and conversion rates.
Work collaboratively to implement new ideas and improve lead generation processes
Collaborate with Sales Operations to manage the lead flow process from our Marketing Automation software to our CRM. Also consistency of maintaining, updating, coaching, monitoring and communicating within Salesforce.
Consistency leveraging dashboards and pipeline metrics to reveal the need to accelerate, advance, or un-stick opportunities within the pipeline
Ensuring that all SLA’s & KPI’s are achieved on time and on budget