Junior Media Planner
February 2013 — Present
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Junior Media Planner at Zimmerman Advertising
›Responsible for supporting my team and providing insight into the development of marketing plans for a full service media driven marketing firm in order to present sound and strategic media plans based on client marketing direction.
›Managed the flow of client media related issues, inclusive of changing marketing direction, goals and budget revisions.
›Focus was to interpret client needs and translate them into actionable media planning, while evaluating the competitive landscape and targeting the best possible buyer groups in order to garner the greatest amount of visibility and success for our clients businesses.
›Primarily daily functions included the creation and management of client POV’s, budget maintenance and constant updating of flowcharts and media plans utilizing a wide range of media tools for planning and marketing research.
›Interact with other Horizon departments such as the Buying, Branding and Clients teams and its professionals.
›These efforts were detailed in competitive presentations that included the analysis of complex data sets to track and showcase performance, provide insights, respond to requests and give recommendations to achieve maximum buyer optimization.
-Responsibilities in two major departments: JAGM and MEADS.
-Active team member assisting in scheduling and keeping status updates for engineering, procurement, manufacturing and accounting functions.
-Collaborated with procurement, planning, accounting, and manufacturing teams to create, identify. and maintain various types of work issues.
-Passed security clearance: DoD Secret (NACLC)
-Developed various presentations to assist fundraising activities and maintain all data organization on a daily basis.
-Ran the entire weekly Lyris reportings, a key tool in analyzing donations to the organization.
-Created various online marketing strategies, consisting of webpages to assist in the marketing and communications platform.
-A part of the program council of a six-week introductory program for new members.
-Worked actively with an elected team to ensure membership retention, educate on the Fraternity history, and assisted in the coordination of several mentor programs.
-Responsible for entire chapter's budget, financial organization, and reporting.
-Actively communicated with executive board and advisors regarding all financial matters for the chapter.
-Kept a detailed schedule and paid all monthly bills by organizaing expenses and developing invoices for each member's installment.