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Janine Wegner

Janine Wegner

Thought Leadership Communication Manager


Austin, TX

Janine is an international marketer who joined Dell in 2011 leading multiple digital, brand and entrepreneurship roles. Previous to Dell, she held marketing roles at eBay, Philips International and start-ups.   Janine holds two Bachelor and three Master degrees from universities across 4 countries. She rec...






Digital Communications Sr. Advisor

Responsible for the digital ecosystem of Dell Germany, including social media, micro sites, mobile and other online assets.
Additionally, I train employees on brand and social media practices, especially on-domain community tools, such as Dell blogs, community portals or support forums.

Follow me on Twitter @JanineatDell.

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Social Media Manager

As part of the Global Brand Team, I am responsible for the Social Media activities in Germany. I'm a certified social media and community professional integrating social media horizontally in the organization, consulting BU's on social media concept, strategies and tactics as well as supporting Dell's transformation to an end-to-end solution vendor by giving the people the power to do more.

Additionally, I train employees on social media practices, especially on-domain community tools, such as Dell blogs, community portals or support forums.

Follow me on Twitter @JanineatDell.


Aston Business School

European Master in Management Student

Specialization in Marketing including courses in Marketing Sciences, Marketing Strategy, Marketing Channels & Strategic Sales Force Management, Integrated Marketing Communications, Marketing Psychology, Services Marketing and International Marketing Management

Master Thesis: Promote your customer to become a brand marketer - Brand co-creation on social media

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B2B Online - Global Marketing & Communications

• Conceptualized Social Media channel guides and corporate processes to facilitate the execution and implementation of Social Media strategies
• Prepared and executed internal and external Social Media channel consultations and trainings
• Participated in Country Planning and Organization management
• Supported Internal Communication activities, for example newsletter, Intranet strategy, management and editing thereof


Lecturio GmbH

Marketing, PR and Strategy Intern

• Conceptualized and launched Community Management (Blog, social communities, Web 2.0)
• Supported Marketing and PR projects, e.g. TV spot, newsletter, press releases, partnership management
• Generated and administered Online Content
• Participated in Product Management and Design Conceptions, e.g. mood pictures, website layout, license acquisition, bug reporting and beta testing
• Analyzed benchmarks and competitors
• Conducted acquisition of clients via phone and on-site visit

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Buyer Experience Intern

• Supported diverse Product Managements, e.g. “eBay Themenwelten”
• Exercised cross-departmental operations with Onsite Marketing and Corporate Communications for the marketing and communication launch strategy of “eBay Themenwelten”
• Developed creatives and subbrands as well as prepared marketing materials for cross-promotions
• Reported and retained bugs and programming errors
• Analyzed benchmarks with regard to formats and shipping services
• Analyzed customer behaviour
• Assisted with the development of an engagement hub “Ich auf eBay”


Aston University

Master, European Management

EM Lyon Business School

Master, European Management

Ludwig-Maximilians Universität München

Master, European Management

Hochschule Anhalt

1,4, International Business

Cape Peninsula University of Technology

Bachelor, Management