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Janine Beydoun

Janine Beydoun

Assistant Marketing Manager

Vino Volo

San Francisco, CA





Vino Volo

Assistant Marketing Manager

Career medium 05

Vino Volo

Brand & Marketing Specialist

• Led a deep dive project for Vino Volo city stores focusing on pricing and inventory analysis based on COGS and market demands; Introduced and executed a competitive pricing strategy and streamlined inventory by > 50%, leading to a 27% increase in sales.Project also involved revamping store designs delivering a more meaningful consumer experience and winning loyalty
• Mastered Mailchimp format emails for Vino Volo city stores and drove content management; Achieved web optimization and open rate of 36% resulting in > $30K in sales over months
• Managed cross functional team in re-launching of wine clubs including prototype testing, material sourcing, and implementation nation-wide for holiday season launch
• Optimized material sources and vendor management through centralized portal leading to a 22% reduction in material costs
• Initiated and maximized the creation and execution of branded visual displays and merchandise for international roll-out leading to a 5% increase of sales
• Partnered with Operations and Wine Sourcing to expand and streamline our winemaker tasting events with key wineries leading to over 60 events increasing revenue retail sales on average 300%
• Communicated special promotions for loyalty application launch through marketing campaigns utilizing targeted digital materials and collateral in store leading to acquiring over 8,000 members to date
• Served as the marketing representative for 30 stores across North America including 8 new store openings
• Launched marketing intranet to streamline field to corporate communication on brand initiatives and store management



Wine Department Resident Intern

• Compiled database of over 200 prospective wine consignments in order to identify additional bottle opportunities for upcoming auctions
• Outlined key winery history and ratings for prestigious vineyards in our auction catalogs featuring Grand Cru and Premier Cru wineries

Career medium 01
Career medium 05


Member Services Associate

• Executed Holiday Corporate Gifting Boutique with a curated selection of over 40 wines resulting in additional $10,000 in sales
• Investigated compliance customer concerns and logistical concerns and remediated to member's satisfaction for over 950,000 members with Salesforce systems and live phones averaging over 110 cases per day
• Orchestrated and managed the building of SKUs for scheduling inventory and compliance purposes leading to live sales on the flash site
• Researched, selected and endorsed specific wine products for members in a trial run of personalize wine concierge services reaching $4,000 in individual sales


Cornell University School of Hotel Administration

Teaching Assistant for Specialty Food and Beverage Operations: Guest Chefs

• Developed and organized a 100 person gala dinners with renown chefs by developing marketing plans & management of the the image of the event with Cornell Communication Channels

Career medium 04

Student Library Advisory Council at Cornell University

Hotel School Library Representative

• Served as an intermediary between the Library Board and Students, advocating on behalf of student interests and concerns

Cornell University

Lead Teaching Assistant - Introduction to Wines Course

• Supervised 15 teaching assistants and coordinated details for 800 students enrolled in the wines course

Career medium 02

Caves Auge

Special Projects Coordinator

• Created a comparative pricing module for entire inventory to ascertain possible pricing variances
• Coordinated with outside government regulators & in-house personnel for annual audit of over 2,000 wines & liquors in inventory
• Participated in daily tastings to gain product understanding and analysis at the oldest and most revered wine cave in Paris


Amsterdam Hospitality

Corporate Sales Intern

• In booking of Corporate Blocks and other large events or VIPs up to 50 people
• Solicited future clients to further develop their foundation of accounts
• Updated client profiles in Daylight with reservation inputs in Visual Matrix

Career medium 01
Career medium 01

Eddie's Pizza Truck

Marketing Intern

• Created press materials to help promote and create awareness a new food truck
• Compiled and assessed various locations for the truck opening events, such as the NYC Food Festival
• Coordinated the planning and organization of promotional events


Panigram Resorts

Culinary Intern

• Successfully created and executed a luxurious healthy Bangladeshi fusion menu for the resort investor meeting, helping to raise over $200,000 for the resort
• Researched and created a menu that reflected the resorts core values while infusing Bangladeshi flavors and culture

Career medium 06
Career medium 06

Little Pie Company

Sales Associate

• Prepared the shop for opening by collecting, counting and presenting all of the products
• Suggested new procedures to management and oversaw their implementation
• Devised techniques for other associates to sell products in a more hospitable


Rosa Mexicano

Maitre'D and Reservationist

• Coordinated and created complex reservation spreadsheets on Open Table to accommodate a high occupancy rate while customizing reservations of regular customers
• Created both computerized and hard copies of delivery orders adapted to the specific areas of the restaurant affected

Career medium 01

Cornell University

Bachelors of Science, Hotel Administration

International Center of Photography


Court of Master Sommeliers, Americas

Introductory Sommelier Course

Wine and Spirits Education Trust

Intermediate Certificate, Wine and Spirits