March 2012 — Present
Developing high-quality, consumer-focused online and mobile editorial products for the number one pregnancy and parenting site. Manage and develop an edit staff and recruit and train freelancers and contractors to meet the site's high standards.
Develop editorial calendars and plans and execute against them on time and on budget to meet company metrics. Oversee an updates team that keeps top-ranking content meticulously up to date and in alignment with the latest medical information relevant to parents and parents-to-be. Work with Product and Creative teams to develop and improve new and existing experiences on the site and in the apps. Work with the PR, social and blog teams to bring the BabyCenter brand and voice alive across multiple platforms. Deploy SEO best practices against content to improve rank and engagement.