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Janet McMullen

Janet McMullen

Where do you work?

Phoenix, Arizona Area

I enjoy helping B2B industrial manufactures attract high quality leads and turn them into enduring, profitable customers. I pride myself on working closely with MediaWorks clients to nurture them through the inbound marketing process. I am so excited about the direction inbound marketing is taking for industrial manufacturi...



Inbound Marketing

* Build and manage rich content that attracts a qualified audience.
* Grow new leads by converting site traffic through Calls-to-actions, landing pages, and lead generating content.
* Optimize marketing automation and lead nurturing through email, content, and social channels.
* Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine the process to convert customers.

Career medium 05

The Science Behind Buyer Personas for the Engineering Market

Buyer personas and how they relate to the industrial engineering market.