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Janelle Wallace

Janelle Wallace

Marketing Intern

Team Epiphany

Brooklyn, Other

Marketing Intern at Team Epiphany

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Team Epiphany

Marketing Intern

Career medium 04

Octagon

Entertainment PR/ Marketing Intern

• Review Brand Identity and Program Goals: Define/prioritize program objectives, understand brand attributes/identity. Determine timeline, program tactics


• Discuss celebrity value vs. budget and identify initial talent list


• Conduct research, Competitive analysis & due diligence on talent candidates
• 

Negotiate, Execute & Analyze: Refine terms based on brand selection, Make offer and negotiate, Manage and analyze final program


• Organize and update Octagon First Call’s proprietary celebrity database research and creation of talent recommendations for various projects and proposals
• 

Contribute to Octagon First Call’s monthly newsletter


• Help maintain Octagon First Call’s social media/ digital projects and the Octagon First Call blog

Career

The Grassroot Project

Head Coach

• Launched Howard University’s involvement in the student-athlete administered HIV/AIDS prevention program targeted to District of Columbia middle-school students through participation in sports
• Collaborated with student-athletes from surrounding universities in a successful effort to raise $50,000 to take District of Columbia middle-school students to South Africa to expand their knowledge of the HIV/AIDS virus

Career medium 04
Career
Career medium 05

Student Athlete Advisory Committee (SAAC), Howard University

Secretary/Programs and Events Chair

Student Athlete Advisory Committee (SAAC), Howard University, Washington, DC Fall 2009- Present
Secretary/Programs and Events Chair
• Organized SAAC's involvement in the 2009 Washington, DC Aids Walk
• Designed event posters for programs sponsored by SAAC.
• Assisted with administrative tasks such as writing the organization’s by-laws

Career

The Hilltop Newspaper

Web Editor

• Manage online content and design according to the content printed
• Oversee and update publication’s Facebook and Twitter pages
• Ensured the site was updated consistently with regards to the information,
data and other content
• Proofread the submittals for linguistic accuracy
• Composed web-friendly titles and teaser texts for the articles posted

Career medium 03
Career
Career medium 03

Chevrolet, Edventure Partners

Marketing Internship (MI) Program

• Created an integrated marketing campaign to promote and increase brand awareness
• Researched set target market based on Chevrolet client objectives
• Increased skill in Client Relations, Business Writing, Project Management
• Focus in Strategy and Campaign Development—Planning and Implementation
• Organized overall marketing strategy and Chevrolet campaign logistics
• Collaborated effectively with Intern team to utilize social media outlets in order to form relationships with target market

Career

The Brooklyn Circus

Marketing Intern

• Prepared press kits for media release, which resulted in several fashion magazines featuring the brand
• Conducted research and performed data analysis in order to establish new store location
• Planned and designed Style and Character Academy Tour which will travel to multiple college campuses, engaging the students and exposing them to the brand. (Fall 2011)
• Assisted with grant and proposal writing
• Designed in-store promotions and merchandising
• Assisted in coordinating and styling the Brooklyn Circus’ involvement in an Etsy sponsored fashion show displaying the Spring/Summer 2010 clothing collection
• Initiated new contacts and cultivated business relationships on behalf of the company

Career medium 05
Career

New York University

Master of Science, Integrated Marketing

Howard University

B.B.A, Marketing