Marcy Masterson Inc.
October 2012 — Present
•Researched and analyzed market conditions, consumers, and competitor’s strategies to develop a comprehensive marketing report on the company’s weaknesses, strengths, and opportunities for growth.
•Developed marketing strategies and content for social media and email campaigns resulting increases in Facebook page views by over 2000%, Pinterest repins by over 100%, and E-blast open rates by 10%.
•Prepared a media kit that was used for meetings with magazines such as House Beautiful, Elle Décor, Veranda, and Luxe Interiors + Design Magazine.