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Jamie Caplan

Jamie Caplan

Account Manager

Event Marketing

Experienced and passionate marketer with diverse experience in advertising, social media, marketing and events. Strengths include creative ideation, event execution, team management and budget creation and tracking. Interests include non-profit management, supporting career transitions, fitness, cooking and dogs.

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Purepartner by Design

Activation Manager

Managed all aspects of a $1MM B2B national tour to promote Microsoft HoloLens. Independently managed multiple other clients programs, including tradeshows for Yahoo and Bethesda and a promotional event for Warner Bros. Responsibilities included recruiting and training tour managers, venue sourcing, booth fabrication, vendor management, event execution and budget management.

Event Marketing Experiences
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American Cancer Society

We worked with ACS Making Strides to capture the information of unregistered walkers in two cities. This event was near to my heart and was such a joy to work on.

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Hilton Hotels @ Pride

One of the first major events I took the lead in producing was for Hilton Hotels at DC Pride. I was bursting with pride at our finished event and was excited to march in the pride parade!

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Sesame Workshop Visit

Our team visited the Sesame Workshop, a client partner, to learn about the latest trends in early childhood education

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Taking a Break

Tour launches can be hectic, so I decided to take a "break" on top of some tent walls. Relaxing!

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Welch's

I worked for two years producing the Welch's booth at a trade show for nutritionists and dietitians. Welch's was a great client and I loved the look and feel of the booth.

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Scavenger Hunt

When you work in event marketing, sometimes you relax by planning events for your own company. We planned a social media scavenger hunt around NYC for our entire office. It was a great afternoon!

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Blomberg

I worked with a fabricator to build a booth for the appliance manufacturer Blomberg at the NYC Architectural Digest Home Design Show

Eventive Marketing

Senior Account Coordinator

Managed 6 simultaneous $1MM nationwide mobile tours for PNC Bank and 15 additional $100k - $600k client programs for clients including Hilton Hotels, DeVry University and the American Cancer Society. Pioneered new client-facing events database, including wireframe creation and vendor management. Created and managed online training module to train 100+ brand ambassadors/month.

“To be nobody but yourself in a world which is doing its best day and night to make you like everybody else means to fight the hardest battle which any human being can fight and never stop fighting.” - E.E. Cummings

Serino/Coyne

Account Executive

Managed $15 MM media budget for three Disney on Broadway productions. Liaised between Client and Agency to develop four new advertising campaigns. Executed 200+ print, outdoor, broadcast and online pieces per quarter. Supervised Assistant Account Executive. Managed creative strategy development and presentation to Client weekly. Sourced and executed $25k+ vendor promotions.

Annie on Broadway

Marketing and Promotions Associate

Assisted with creative development of nationwide self-esteem program for children, including producing and editing all materials. Sourced and vetted 200+ potential sponsorship partners. Facilitated nationwide casting search and communicated directly with 1000+ auditionees.

American Idiot on Broadway

Management & Producing Assistant; Social Media Coordinator

Promoted after 5 months from intern to assistant. Facilitated $6 MM in financial distributions to investors. Independently grew production’s social media accounts over 600%. Devised successful
nationwide engagement events for 400+ fans. Independently created and facilitated 200 member marketing street team. Managed daily ticket lottery, hiring and supervising 10 individuals.

Berkeley Rep Theatre

Associate Company Manager

Sourced and negotiated corporate housing and travel for 60+ individuals. Successfully researched and prepared U.S. Visa application. Assisted in negotiating and executing union contracts. Assisted in opening night event planning and execution.

Oberlin College

B.A., Sociology and Theater

Oberlin taught me how to think critically, understand different viewpoints and communicate effectively. I also discovered a passion for understanding and supporting individuals during transitions, which translated to a senior honors thesis on effectively programming for transfer students during college orientation. I graduated with high honors and a 3.8 GPA.