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James Christian Plata

James Christian Plata

Office Manager


Dubai, United Arab Emirates

Online Marketing Specialist at Infinitec



Office Manager

Career medium 05

OfficeFab SEA

Product Management and Online Marketing Specialist

Responsibilities (Product):
• Ensure website design and content meet copy style guide and graphics standards.
• Perform regular reviews of the website to ensure content accuracy, timeliness and relevance.
• Test website’s accessibility and functionality from a variety of environments.
• Develop and maintain a strategic plan for internet presence based on management priorities, policy directions and goals.
• In conjunction with Information Technology staff, create enhancements and modifications to the website.
• Perform related duties and responsibilities as assigned.
• Monitor web usage and provide statistics for management reporting.
• Ensure website content meets the needs of external clients.
• Consult with appropriate staff to develop new content for each section and division.
• Coordinate timely responses to e-mail inquiries received via the website.

Responsibilities (Online Marketing/Newsletter):
• Design, manage and implement internet marketing services including paid search marketing, organic optimization, blog implementation and link-building when required
• Perform search engine optimization services for our clients to the best of your ability
• Manage regular reporting and tracking, and report metrics appropriately and flag issues for internal stakeholders
o Impressions, Visits, Orders, Revenue, Spending, CiR, CTR, CR, CPO, Bounce rates, Average Visit per page and duration
• Analyze and report marketing performance; provide recommendations for improvement and make suggestions for additional services.
• Knowledgeable in using Google Adwords, Analytics and Web Tools
• Conceptualize, manage and implement newsletter (3x per week)
• Coordinate with the Graphics Department and Offline Marketing for promotions and deals
• Manage regular reporting and tracking, and report metrics appropriately
• Manages social media which includes Facebook, Twitter and Google +


Zalora Philippines

Content Management Team Leader

• Meeting management performance standards
• Handled 50 people with three different shifts
• Team supervision and performance management
• Actioning more complex administrative issues
• Ensure the safety and productivity of all employees assigned to designated shift
• Enable effective communications between management and operators
• Train new employees, coach existing employees
• Investigate and report all incidents (Poor Performances and NTE)
• Perform related duties as assigned or as the situation dictates
• Provide leadership to the team acting as a positive role model at all times
• Lead the shift, ensuring staff give support that follows individual’s care plans and daily support plans
• Ensures good team working
• Motivate, support and mentor the staff when needed
• At each shift ensure staff complete all necessary paperwork to an acceptable standard and sign off

Career medium 04
Career medium 02

The Event Architects

Sales and Marketing Specialist

• Researching markets to identify opportunities for events
• Liaising with clients to ascertain their precise event requirements
• Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)
• Agreeing to and managing a budget
• Securing and booking a suitable venue or location
• Ensuring insurance, legal, health and safety obligations are adhered to
• Coordinating venue management, caterers, stand designers, contractors and equipment hire
• Organizing facilities for car parking, traffic control, security, first aid, hospitality and the media
• Identifying and securing speakers or special guests
• Planning room layouts and the entertainment programme, scheduling workshops and demonstrations;
• Coordinating staffing requirements and staff briefings
• Liaising with clients and designers to create a brand for the event and organizing the production of tickets, posters, catalogues and sales brochures
• Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly
• Overseeing the dismantling and removal of the event and clearing the venue efficiently
• Post-event evaluation (including data entry and analysis and producing reports for event stakeholders)


Malayan Colleges Laguna

Bachelor of Science, Entrepreneurship

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