Editor In Chief & Founder
January 2015 — Present
• Writes and assigns a mixture of beauty, style, and lifestyle content daily to on staff writers, executing on SEO-driven priorities and writing assignments.
• Spearheads special editorial projects; provides top edit on copy and writes features, first person essays and celebrity profiles.
• Manages and mentors intern staff writers; edits the visual daily content to ensure quality, accuracy, voice, engaging and clickable headlines, timeliness, search optimization, and cultural importance.
• Oversees the site’s editorial calendars, optimizing sponsored content while building strong relationships with key players in the industry.
• Tracks daily site performance through Google Analytics to help inform future content and social strategies.
• Attends and reports on events nationally; serves as an on-camera personality on trends, feature reporting, and celebrity interviews.