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Jade Hutchinson

Jade Hutchinson

Social Media Producer

Zodiak Media

London, United Kingdom

Currently working as Social Media Producer for Zodiak Media UK, developing and implementing social media campaigns for our 7 local production companies as well as contributing to the development of international formats. Prior to my current position I spent 5 years in radio production, working my up from Intern to Freelance ...


Zodiak Media

Social Media Producer

As Social Media Producer for Zodiak Media UK I am the central point of contact for all social media strategy and training throughout our UK Production companies. My role includes:

•Managing and updating the Zodiak Media corporate sites (, LinkedIn, Facebook & Twitter) including international press.

•Developing and implementing social media strategies and the subsequent content for new and existing programmes throughout the local production companies using software including Basecamp and Slack.

•Compliant live tweeting from production accounts during broadcast to engage with the audience, boost conversations and build the brand message of the production.

•Training assigned social media managers within production teams in order to manage or support the social media feeds for the production. This includes providing guidelines, workshops, one-to-one training in order to create an effective and compliant campaign.

•Supporting casting via social media channels with training, approval procedures, asset creation or outsourcing and creative direction.

•Using Brandwatch, Hootsuite data, Google Analytics and native insights to provide statistics, feedback and analysis of social media campaigns (both in house and run by broadcasters) where possible in order to inform recommissions and future pitching.

•Research and analysis of available analytics software in order to provide most effective data and support for pitches and recommission discussions.

•Building relationships with broadcasters and other parties that can facilitate a greater online presence for Zodiak Media content, this year this has included E4, C4, BBC Three, BBC Food and YouTube talent.

•Ensuring content created complies with OfCom, advertising standards and broadcasters’ regulations.

I also liaise when necessary with international productions companies to brief them on our social media strategy and their successes when a format has been sold to another territory.

BBC News

Digital Producer / Phone Operator

As a recently appointed Digital Producer for Saturday Live I am responsible for all the online content relating to the programme that goes up in advance of broadcast, published using the BBC's iBroadcast2 CMS.

This includes generating online copy for the BBC pages, photo editing, gallery building and rights clearance for any images provided.

During the show I am also responsible for the show's twitter content, engaging as many people as possible with the content via both the Radio 4 followers and those who follow the show's guests.

I am also a member of a pool of phone operators who work on the BBC Radio 4 show 'Any Answers' where listeners call in to comment on news topics discussed on 'Any Questions' the previous day. This programme requires extreme diligence, an interest and awareness in current affairs and the ability to determine the suitability of callers under time sensitive circumstances.

Previous phone-op roles include assisting in the content production of live radio broadcasts on BBC Radio 2 Shows: Jeremy Vine, Chris Evans Breakfast Show, Patrick Keilty Weekend Breakfast and Going Out With Alan Carr.

Savvy move from Burberry enlisting Brooklyn Beckham and his huge online following for their next campaign shoot and providing them with unique access via a live stream.

BURBERRY has enlisted Brooklyn Beckham to photograph its next campaign. The eldest Beckham son announced that the shoot will take place tomorrow, and will be broadcast live on social media.

Brooklyn beckham to shoot burberry campaign photograph