Graduate Marketer, Graduate Program, Chief Marketing Office
January 2011 — May 2012
Undertook four rotations in different areas of Telstra Business marketing, Telstra Digital and Wireline products.
» Cloud Solutions, Telstra Business Marketing, Feb 2011 - Jul 2011
In my first six months in Telstra I led several projects including Telstra’s sponsorship of the Internet Show (Melb), analysis of and changes to TB ICT partner programs, and launching Microsoft Office 365 for which I was awarded director’s quarterly ‘PRIDE’ award.
» Online Adoption, Telstra Business Marketing, Aug 2011
Led refresh of online self service portal for business customers leading to more intuitive and engaging navigation and portal.
» Small Business Marketing, CMO, Sep 2011 - Jan 2012
Led the Small Business 4G launch and Pepsi Challenge; a significant through-the-line campaign involving outdoor, digital, press, radio, direct mail, retail, local area marketing, and experiential elements and a great deal of collaboration between the business, consumer, brand, product and Telstra country wide marketing teams.The launch saw a 30% uplift in Telstra Business Mobile Broadband sales through the campaign period.
» Consumer Fixed Broadband, TIPM, Jan – Mar 2012
Managed the execution of highly successful Cable Blitz program to acquire Broadband Engaged segment whilst scoping and designing initiative to grandfather several dialup and satellite plans.
Quarterly ED Pride Award