Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Jacquelyn Schroder

Jacquelyn Schroder

Digital Experience Manager

SharkNinja

Watertown, MA

Digital Marketing Communications professional bred from @QuinnipiacU & @EmersonCollege. Life Loyal @AlphaChiOmegaHQ, #Feminist

Message

2

Followers

MENU ☰
Understanding a consumer base, creating personas and user journeys, and developing integrated campaigns that generate incremental revenue and engagement have allowed me to discover my passion. With a strong knowledge of digital channels, from web to social to email, I am able to share this passion by educating graduate students.

Upromise

Marketing Manager

o Led research to create member personas by obtaining a deeper understanding of member behavior outside of service usage in support of 2013’s projected 5% sales increase
o Created and executed brand’s first social media strategy with goals, objectives, content, measurement plans
o Planned and wrote content calendar and acted as community manager on Facebook, Twitter, forums

Integrated Marketing Services

Account Executive

o Coordinated shopper marketing programs including circular ads, in-store signage, register rewards, and sweepstakes for Unilever brands like Dove, Axe, Suave, Skippy, and Hellman's in Walgreens and Family Dollar stores nationally
o Developed retailer-specific calendars for 150+ programs annually
o Devised budget estimates for each program and managed payment of invoices and budget reconciliation weekly

Emerson College

MA, Communications Management

Quinnipiac University

BA, Public Relations