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Jacquelyn Schroder

Jacquelyn Schroder

Digital Experience Manager


Watertown, MA

Digital Marketing Communications professional bred from @QuinnipiacU & @EmersonCollege. Life Loyal @AlphaChiOmegaHQ, #Feminist




Understanding a consumer base, creating personas and user journeys, and developing integrated campaigns that generate incremental revenue and engagement have allowed me to discover my passion. With a strong knowledge of digital channels, from web to social to email, I am able to share this passion by educating graduate students.


Marketing Manager

o Led research to create member personas by obtaining a deeper understanding of member behavior outside of service usage in support of 2013’s projected 5% sales increase
o Created and executed brand’s first social media strategy with goals, objectives, content, measurement plans
o Planned and wrote content calendar and acted as community manager on Facebook, Twitter, forums

Integrated Marketing Services

Account Executive

o Coordinated shopper marketing programs including circular ads, in-store signage, register rewards, and sweepstakes for Unilever brands like Dove, Axe, Suave, Skippy, and Hellman's in Walgreens and Family Dollar stores nationally
o Developed retailer-specific calendars for 150+ programs annually
o Devised budget estimates for each program and managed payment of invoices and budget reconciliation weekly

Emerson College

MA, Communications Management

Quinnipiac University

BA, Public Relations