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Jacqueline McDonald

Jacqueline McDonald

Head of Community Development

STORY - NYC

Greater New York City Area, us

I am an event producer, social media marketing strategist and community developer working at the intersection of the future of culture and the digital experience. I have built a career on building authentic pathways for unlikely bedfellows to connect online and offline, through strategic partnerships and experiential ...

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STORY

Head of Community

My work at STORY is based on authentic storytelling through experiential marketing and focuses on bridging the gap between their products and service with experiences and culture within a retail space.

Key Successes include:
• Collaborated with brand partners from global billion dollar businesses including Pepsi, Microsoft, USA TV, FOX and Coty to bring to life experiential retail experiences both online and offline
• Negotiated over 110 event activations, from RFP to completion
• Managed and lead 110+ events with leading influencers in media, food, tech and fashion. These events had as many as 300 people attending
• Lead social media live streams with Refinery 29 and Fast Company to build out 500,000+ impressions per event
• Increased STORY’s Instagram community by 15,000 followers and over 100,000 weekly impressions

The Female Quotient

Head of Social Media

Key Successes:
• Built out overall social media concept in conjunction with marketing strategies as well as real-time coverage for events at DAVOS, CES, SXSW, Cannes and more, growing all platforms by 300% in three months
• Developed strategy and execution for CEO’s online presence digitally
• Sourced and implemented third-party tech platforms to heighten TFQ events