Associate Professor of Emerging Media & Data Science
May 2017 — Present
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My areas of expertise concern online and mobile media technologies as their use may relate to consumer and political behavior at the macro (i.e., national) and micro (as in individual) levels. My work also include analyses of media content and user influence in social media, and I founded a social media consultancy group tha...
Making Social Media Matter is a hands-on, 3-day workshop that equips attendees with the knowledge and skills to quickly collect, analyze, visualize, and interpret big data from popular social media platforms such as Twitter. The tools demonstrated in...
Carry out independent survey and market research for multinational clients, journalists, and research firm to increase social media engagement and increase audience size and diversity. Consultancy covers wide range of research and practical pursuits, but is centred on mobile and social media, as well as human-computer interaction, consumer behavior and biomedics.
Provide platform access to hundreds of users to collect, analyze, visualize, and interpret social media data in the hundreds of millions of units. Mine social media and carry out algorithmic sorting of networks to identify influential users and patterns in content.