Digital Marketing Specialist
February 2016 — Present
Currently I am working as a freelancer/private contractor for OrangeBall Creative as their multi-media developer and analytics specialist. OrangeBall is a full-service strategy and creative firm that's worked with Paramount Pictures, Bass Pro Shop, Activision, Warner Bros, and many more prestigious companies along with small businesses throughout Minnesota.
•Manage SEO and client communications.
•Create and manage Google Analytic accounts for the clients; create reports, set benchmark goals and establish clear KPI's month to month.
•Create reports, establish benchmark goals and month to month KPI's.
•Help clients better understand data and implement a strategic plan to increase traffic, and site exposure in Google.
•Manage all paid advertising campaigns (AdWords, Twitter, LinkedIn, Facebook, and Instagram) while increasing revenue, traffic and overall site rankings.
•Help develop a strategic social media strategy and create a content calendar that's focused on client needs. Increase followers/impressions each month by at least 10%
•Successfully rank client websites in the top spots in Google for desired keyword.
•Manage clients’ social media channels via social media management software and applications like •HootSuite, Everypost, Buffer, SocialOomph, etc.
•Manage email marketing through Constant Contact and MailChimp.
•Create dynamic websites.
•Design robust branding/marketing materials.
•Create content for ads, giveaways, promotions, contests, etc.
•Develop email auto responders and measure analytics.