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Jaclynn Balas

Jaclynn Balas

Public Relations

Hotels & Resorts

Oakland, CA

Message

8

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Reformation D’Espoir D’Haiti

Community Development

• Spearheaded partnership with the earthquake-resistant social enterprise, Build Change, to ensure that Reformation Hope’s block making business received proper training to exceed Haitian construction standards
• Assessed, consolidated and developed medical record database for children’s home to bolster treatment sustainability
• Implemented projects in accordance with donor designations and in line with international NGO standards
• Collaborated with community caregivers to introduce and implement UNICEF Alternative Care guidelines
• Sourced and managed partnership with Zafèn, a Haitian microfinance institution, to leverage their online lending platform
• Developed interactive curriculum for over 60 children, with emphasis on proper hygiene in Haiti; curriculum focused on disease-prevention, basic first aid and proper hand washing

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Fairmont Miramar Hotel & Bungalows

PR Manager

• Managed marketing and public relations for hotel and internationally-acclaimed onsite restaurant resulting in multifaceted exposure for the hotel
• Chaired the Green Team; led the implementation of sustainability practices and hotel-wide awareness; team won the Santa Monica 2012 Sustainable Quality Award Grand Prize
• Generated over $100,000 in annual revenue by contracting and executing major productions for a variety of high profile media clients including Fox, HBO and CBS
• Managed public relations efforts with Fairmont Corporate, regional offices and external public relations agencies

Career

Purdue University

Purdue Athletics Marketing Intern

• Planned and coordinated National Girls & Women in Sports Day at Purdue University with over 500 in attendance
• Enhanced fan experiences through promotional events at various athletic activities at Purdue University
• Collaborated with athletic department marketing team to create new promotional ideas for higher student attendance at athletic events

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Periscope

Campus Brand Ambassador Leader

• Hired, led and coordinated a team of more than 25 student ambassadors for a Target After-hours event
• Successfully executed a memorable, on-brand Target presentation and event with record attendance
• Maintained consistent communication with key stakeholders from Periscope, Purdue and Target involved in the nationwide event

Career

Purdue University

Bachelor of Arts (BA), PR & Advertising

Universitat Pompeu Fabra

Study Abroad, Spanish

University of California, Los Angeles