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Jaclyn Spitz

Jaclyn Spitz

Marketing Associate to John Todd III

Northwestern Mutual

Marketing Associate to John Todd III at Northwestern Mutual





Northwestern Mutual

Marketing Associate to John Todd III

Career medium 06


Marketing Coordinator

 Assisted with the development and execution of the HapiFish Restaurant Launch
 Developed, maintained and managed all social media accounts, focusing on Facebook, Twitter and FourSquare, to effectively portray the HapiFish Brand
 Managed FourSquare campaigns
 Worked closely with DiscoverSD, living social and Groupon to promote certain products and events
 Created marketing content and supervised the production and implementation of all marketing materials including flyers, signage, e-blasts, invitations, banner ads and print ads for local online sites and local papers
 Generated, maintained and managed website content and provided ongoing updates
 Lead and executed company blog
 Researched local events in the community and ensured HapiFish’s involvement.
 Created, delivered and tracked all press releases
 Monitored reviewer websites: yelp, urban spoon and blogs, and responded appropriately
 Established media relationships and secured media coverage for events
 Coordinated with outside vendors and built partnerships to strengthen brand awareness and brand loyalty.
 Launched company on all major online directories
 Planned, coordinated and executed all special events, shaping a strong community presence
 Established processes for organization of customers’ information
 Researched competition and developed competitive marketing tactics
 Wrote memos to HapiFish staff informing them on operations, promotions and keeping them motivated to up-sell.


Nationwide Capital

Media Relations Assistant

San Diego State University-California State University

BA, Communications, Media, Psychology

Saint Francis High School