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Jaclyn Spitz

Jaclyn Spitz

Marketing Associate to John Todd III

Northwestern Mutual

Marketing Associate to John Todd III at Northwestern Mutual

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Northwestern Mutual

Marketing Associate to John Todd III

Career medium 06

HapiFish

Marketing Coordinator

 Assisted with the development and execution of the HapiFish Restaurant Launch
 Developed, maintained and managed all social media accounts, focusing on Facebook, Twitter and FourSquare, to effectively portray the HapiFish Brand
 Managed FourSquare campaigns
 Worked closely with DiscoverSD, living social and Groupon to promote certain products and events
 Created marketing content and supervised the production and implementation of all marketing materials including flyers, signage, e-blasts, invitations, banner ads and print ads for local online sites and local papers
 Generated, maintained and managed website content and provided ongoing updates
 Lead and executed company blog
 Researched local events in the community and ensured HapiFish’s involvement.
 Created, delivered and tracked all press releases
 Monitored reviewer websites: yelp, urban spoon and blogs, and responded appropriately
 Established media relationships and secured media coverage for events
 Coordinated with outside vendors and built partnerships to strengthen brand awareness and brand loyalty.
 Launched company on all major online directories
 Planned, coordinated and executed all special events, shaping a strong community presence
 Established processes for organization of customers’ information
 Researched competition and developed competitive marketing tactics
 Wrote memos to HapiFish staff informing them on operations, promotions and keeping them motivated to up-sell.

Career

Nationwide Capital

Media Relations Assistant

San Diego State University-California State University

BA, Communications, Media, Psychology

Saint Francis High School