Marketing Associate to John Todd III
July 2011 — Present
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Marketing Associate to John Todd III at Northwestern Mutual
Assisted with the development and execution of the HapiFish Restaurant Launch
Developed, maintained and managed all social media accounts, focusing on Facebook, Twitter and FourSquare, to effectively portray the HapiFish Brand
Managed FourSquare campaigns
Worked closely with DiscoverSD, living social and Groupon to promote certain products and events
Created marketing content and supervised the production and implementation of all marketing materials including flyers, signage, e-blasts, invitations, banner ads and print ads for local online sites and local papers
Generated, maintained and managed website content and provided ongoing updates
Lead and executed company blog
Researched local events in the community and ensured HapiFish’s involvement.
Created, delivered and tracked all press releases
Monitored reviewer websites: yelp, urban spoon and blogs, and responded appropriately
Established media relationships and secured media coverage for events
Coordinated with outside vendors and built partnerships to strengthen brand awareness and brand loyalty.
Launched company on all major online directories
Planned, coordinated and executed all special events, shaping a strong community presence
Established processes for organization of customers’ information
Researched competition and developed competitive marketing tactics
Wrote memos to HapiFish staff informing them on operations, promotions and keeping them motivated to up-sell.