Brand Practice Fellow
June 2013 — August 2013
Assembled materials for media events including IKEA's annual catalog launch and the ESPYS (media messaging and backgrounders, pitched media, product coordination and assembly for gift lounge, product requests, coverage monitoring).
Developed clip books to showcase earned media and coordinated media materials for desk side meetings with long lead magazine editors for Fruit of the Loom and Vanity Fair
Prepared and pitched strategic public relations campaign for Weight Watchers
Created and analyzed reports, including: media coverage, message delivery, reporting, and monitoring for clients like IKEA, Fruit of the Loom, Vanity Fair and Malibu Rum
Developed targeted and extensive media lists for Fruit of the Loom, Vanity Fair and IKEA
Conducted communications to clients about press coverage, pickup and developments in notable media outlets