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Jaclyn Proctor

Jaclyn Proctor

Project Coordinator

MMI Public Relations

Atlanta

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Ketchum, Inc.

Brand Team Freelancer

Work with clients and media outlets to establish relationships and facilitate information exchange
Conducted media outlet research and compiled media lists for Fruit of the Loom's Start Happy campaign
Created a clip book highlighting media placements and impressions garnered from the campaign

Career medium 04
Career
Career medium 01

Allison + Partners

Intern

Draft and publish press materials for the government of Wales and The National Cherry Blossom Festival
Event planning for clients like Retail Me Not
Create clip books and coverage reports for clients like Samsung and Audax health
Conduct research and compile media lists for clients like Audax health and The National Cherry Blossom Festival

Career

The Hoya Newspaper

Staff Writer

Write restaurant and movie reviews for "The Guide", a weekly section about cultural events in the Washington area
Conduct, publish and edit interviews with influential students and local talent as well as prepare articles for production

Career medium 04
Career
Career medium 05

Ketchum, Inc.

Brand Practice Fellow

Assembled materials for media events including IKEA's annual catalog launch and the ESPYS (media messaging and backgrounders, pitched media, product coordination and assembly for gift lounge, product requests, coverage monitoring).
Developed clip books to showcase earned media and coordinated media materials for desk side meetings with long lead magazine editors for Fruit of the Loom and Vanity Fair
Prepared and pitched strategic public relations campaign for Weight Watchers
Created and analyzed reports, including: media coverage, message delivery, reporting, and monitoring for clients like IKEA, Fruit of the Loom, Vanity Fair and Malibu Rum
Developed targeted and extensive media lists for Fruit of the Loom, Vanity Fair and IKEA
Conducted communications to clients about press coverage, pickup and developments in notable media outlets

Career

MSLGroup

Intern

Created and analyzed reports, including: media coverage, event materials, message delivery, reporting and monitoring for clients: The Coca-Cola Company, Robert Wood Johnson Foundation, Quality Assurance Steering Committee and Eli Lilly and Company
Conducted new business research: media audits, competitor bend audits, Congressional record searches and coverage analytics

Career medium 03
Career
Career medium 06

MSLGroup

Consumer Practice Intern

Developed media materials including a new product launch press release and provided on-site support (provided sampling, drive Twitter promotion with attendees) for Greater Atlanta McDonald's Association (GAMOA)
Participated in brainstorming sessions and created and analyzed reports, including: media coverage, message delivery, reporting and monitoring for clients like The Coca-Cola Company, GAMOA, Alcon, Carter's and Central Garden & Pet
Conducted new business research including media audits, competitor brand audits and coverage analytics
Assisted in employee engagement communications plan development for clients such as Sun Trust Banks, Inc.
Developed targeted and extensive media lists for The Home Depot and The Coca-Cola Company

Career

Holy Spirit Preparatory School

Georgetown University - McDonough School of Business

Bachelor of Science, Marketing, Management

Psychology Minor