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Jackie Poriadjian

Jackie Poriadjian

Senior Vice President, Global Brand Marketing

Ultimate Fighting Championship

Las Vegas, Nevada Area

Hands-on media executive with a 10+ year track record of driving hundreds of millions in revenue annually through the development, marketing and licensing of content. Extensive general management experience, including P & L responsibility for $100 million+ business line and passionate leader for talented team of 50, recognize...

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Ultimate Fighting Championship

Senior Vice President, Global Brand Marketing

https://lnkd.in/eYezejA

When Dana White and the Fertitta brothers bought UFC for $2 million nearly 15 years ago, they inherited little more than the three initials that bare the company’s name. But they had a brand. One that, in the ensuing decade and a half, has grown from

Brand rebrand ufc