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Ivy Howell

Ivy Howell

Senior Content + Creative Strategist

Group SJR

I’m an integrated strategist who helps brands connect with people. What most excites me is finding new solutions that surprise, entertain, and provide utility for companies and their customers. I draw on my background in brand planning to guide strategic approaches across a range of platforms, formats and steps in the custom...

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Group SJR

Senior Content + Creative Strategist

Content strategy lead for General Electric. Oversaw programs from initial concepting to rollout for verticals including Lighting, Renewables and Digital Industrial. Conducted audience research, advised on channel roles, briefed influencers and developed creative strategy for content across GE’s digital properties, like GE Reports, Instagram and Stories.