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Ivon Mersmans

Ivon Mersmans

Retail Buyer - Inflight Retail & Media

KLM

Amsterdam Area, Netherlands

Retail Buyer Inflight Retail at KLM

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KLM

Retail Buyer - Inflight Retail & Media

Responsible for buying KLM's Retail assortment:
- Perfumes, Cosmetics, Skin Care,
- Ladies Accessories and
- Watches & Jewelry.
Finding the tax free articles that appeal to all our passengers wherever they are from or going. So from high luxury end to the mundane. And if it is not there, crete it in coop with the suppliers.
Set up the best platform for sales including attractive communication programs (advertising) and so bridge company's & supplier's needs & interests to optimize business.
This through continuous listening & learning, scrutinizing & questioning, creating & caring.

Also instrumental in providing branding opportunities on KLM's world wide media platform.

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