Digital Marketing Manager
June 2013 — Present
• Develop and execute digital marketing strategy through partnerships with cross-functional teams.
• Improve ROI of digital marketing spend through web analytics of earned, owned and paid media.
• Leverage analytics to optimize programmatic media buying.
• Launched hybrid mobile app in partnership with Chief Marketing Officer.
• Launched redesigned corporate website with cloud-hosted CMS in partnership with executive leadership. Established a solid foundation for long-term growth and scalability. Resulted in decreased bounce rate, increased lead conversion, increased user engagement, and internal operational efficiency.
• Strong project, scope and agency management skills.