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Ismael Carrasco Fricker

Ismael Carrasco Fricker

Web Consultant, Grapic Designer, Project Manager (Freelance)

ICF - Creative Business Ideas

Web Consultant, Grapic Designer, Project Manager chez ICF - Creative Business Ideas


ICF - Creative Business Ideas

Web Consultant, Grapic Designer, Project Manager (Freelance)

- Digital & UX Strategy
- Multi Platforms Content Strategy
- Social Media strategy, social media marketing, email marketing
- Audit, specification, request for proposal, guidance
- Web consultant and project manager
- Web design, web development, web application
- Corporate identity, brochures, logo design
- Infographic Designer / Visual Project Management / Visual Thinking / Visual Couching
- Implementing SCRUM Methodology in organisations: Scrum meetings, Sprint Planning, Review and Sprint Retrospective meetings

Career medium 04
Career medium 06

5D Multimédia et Communication Web

Digital Project Manager - Webdesigner

- Web and multimedia development projects for the city of Lausanne.
- Operational project management: lead workshops to define strategy and project roadmap with internal teams and providers.
- Building information architecture in various projects.
- Building web mock-ups and multidevice interfaces & graphic design.



Graphic designer

- Design direction for Business & Economy magazines (1NDICE and Agefi Mag).
- Layout, typeset, photos selecting, creative direction.
- Emailings and press ads for the newspaper.
- CAD.
- Building information architecture in various projects.

Career medium 03
Career medium 02

Redcats Suisse SA

Web / Mobile & CRM Project Manager Switzerland, Italy & Germany

Since 2011, I have been working as Web Project Manager in the prestigious group REDCATS at Montreux, a world leader in the online distribution of fashion and home decoration, managing project based web for brands like La Redoute, Vertbaudet, Ellos, Cyrillus, etc. Those brands are currently the leading online fashion boutiques in Switzerland.
As the Web Project Manager for La Redoute I was responsible for developing and executing online & mobile initiatives and keeping them aligned with the global strategy as well as:
- Functional coordination of web and mobile projects in order to provide an increasingly innovative shopping experience for customers.
- Projects coordination to introduce new features on the web sites and mobiles sites and coordination with the international colleagues.
- Working autonomously and transversaly interfacing between marketing, sales, IT support and external agencies as well, helping users to express their needs.
- Managing different sized web-based projects, both for consumer and business-facing applications.
- Leading workshops to define strategy and project roadmap.
- Understand user requirements, technical context and constraints, business objectives and ROI elements.
- Coordination of phasing formalized and documented feedback to the relevant teams about any bug and ensures a follow-up (using Test track tool).
- Produce and delivery of project documentation and reporting (BRD &FRD).
- Organize all QA and testing activities (UAT).
- Benchmark and web usability analysis to make new development proposals.
- Traffic monitoring and analysis using Omniture and other web tools.
- Definition of graphic and ergonomic orientation. Mockups creation.
- Active role in the migration platform project (Millena to Theseus) as responsable of validate all functional tests, describe the found bugs and follow them in close contact with the development teams.
- Roll-out of a new CMS for La Redoute CH - IT- DE, bringing trining for the internal team.


Podplay Sàrl

Founder, Creative Director, Project Manager

Art Director / Graphic designer / Digital planner
// Clients: Chanel, Edipresse SA, Ringier SA, BeMore SA, Kudelski SA.//
- Operational project management: leadership and coordination of internal teams (6 dependents) and providers, customer relationship, planning.
- Management and development of web projects, audiovisual and multimedia (New Media content for: iPod's, 3G, WebTV, video newsletter, widgets).
- Identifying and developing partnerships Web.
- Identify online marketing opportunities
- Monitoring Internet traffic.

Career medium 02


Web Project Manager:, Compétences sociales, Management opérationnel, Economie d'entreprise, ICT, nouvelles technologies,

Universidad de los Andes

Graphic Design