Manager, Brand Engagements
April 2013 — Present
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Drive global social media strategy across all Barbie channels.
Achieved 10MM+ organic fan growth across UNO, Scrabble and Apples to Apples Facebook pages in under one year; resulting in Mattel’s 1st, 3rd & 4th largest social communities.
Expanded agency capabilities to include web/mobile app design and development, social media consulting, and video production.