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Iris P

Iris P

Digital Marketing Strategist

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EMI Music Canada

Key Account & Partner Relations Manager, Digital Sales

Responsible for maximizing online revenue generated from EMI’s high-volume digital accounts by developing digital sales and social media marketing campaigns. Interacted regularly with global counterparts to facilitate ongoing business and operational processes, resolved inquiries, and identified local business growth opportunities. Key Account & Partner Relations Manager for the industry's leading digital download service and EMI’s #1 sales account, Apple iTunes. Managed budgets up to $17M.

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EMI Music Canada

Digital Media Marketing Coordinator

Supported the emerging digital department by creating EMI’s first social media marketing efforts. Delivered creative ideas to engage fans online through third party partnerships and promotions with artist new release products. Produced EMI's weekly e-newsletter, EMIssion-Online.com, by using basic HTML coding, web authoring tools and graphic design; sourced compelling editorial content to highlight new product releases and artist updates.

Career

EMI Music Canada

National Media & Artist Relations, Intern

Gained valuable artist relations experience and acquired knowledge on pitching techniques with print and broadcast journalists, developing publicity plans and writing press releases. Coordinated phone interviews between artists and publications. Researched media contacts, maintained press lists and compiled artist press kits.

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Ontario College of Art and Design

Certificate in Digital Media Skills

Sheridan College

Business Diploma, Marketing Major