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Iris Chan

Iris Chan

Head of Client Services

Digital Luxury Group (DLG) | www.digitalluxurygroup.com

Los Angeles, CA

Head of Client Services at Digital Luxury Group (DLG)

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Digital Luxury Group

Head of Client Services

Key Clients: Four Seasons Hotels & Resorts, Montblanc, Leica, Blue Nile, Christian Louboutin, Richard Mille

Directly manage a client service team grown from
8 to 40 employees, oversee 20 retainer clients,
several technical partners & vendors, and boasting
double-digit year-on-year revenue growth.

Focus on general management of team & operations,
while driving small/mid-size company growth via
leadership in client services, business development,
marketing & sales, and HR functions.

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Career

St. Clement's School | www.scs.on.ca

Executive Member at Large

Set the alumnae strategy to support
fundraising, network outreach,
development and management,
and event activities

Facilitate the transition of students to
alumnae around the world

Independent

Independent Project Experience

Strategy
2016 Weilala 卖动 Energy Drink Consumer Insight (Draft FCB, China)
2015 Starbucks Creative Christmas Campaign, 2015 Clinique Consumer Insight & Communications Strategy (Deep Focus, Engine Group)
2011 Brioni China Market Entry (APNC Integrated Marketing, China)

Content
2016 Value Retail China Website Launch, 2015 Starbucks WeChat APP (Deep Focus, Engine Group)
2012 Editorial Contributor (China Luxury Industry Association)

Events
2015, 2014 On-Site Event Coordinator (Shanghai International Debutante Ball)
2012 On-Site Reporter & Interviewer (CLIA Luxury Summit 2012)
2011 Keynote Speaker and Project Director (Junior World Entrepreneurship Forum)
2011 Event Support Brioni China Launch Event (APNC Integrated Marketing)

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Career

RTG Consulting

Senior Planning Manager

Key Accounts: Zegna Group (Ermenegildo Zegna, ZZegna, Zegna Sport, Agnona), Platinum Guild International

• Developed brand market entry and re-positioning strategies to target relevant local luxury consumers
• Localized global brands’ communications including brand values, core messages and persona
• Designed and led qualitative research including focus groups, mystery shopping and in-depth interviews
• Client liaison on implementation of 360-degree creative campaigns including storyboards, pre- & post-production, on-site event support, and communication across traditional, digital & social media
• Led upsell opportunities of key accounts including consumer research, creative campaigns and events

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Career

Mediacom (GroupM, WPP)

Consumer & Media Insight Manager

Key Accounts: Swatch Group, Volkswagen, Audi, Skoda, Delonghi, AB-InBev

• Grew the business unit from 2 to 8 employees, implementing processes, leading training and development
• Sold, designed and led custom & syndicated insight studies for luxury to mid-tier international brands
• Developed client media strategies with planning teams based on consumer and media insights
• Nominated for 2012 Top 30 Under 30 within GroupM companies

EMLyon Business School

Master of Science, Luxury Management & Marketing

International luxury brand management and marketing, with focus on consumer behavior and trends, and emerging markets

Queen's University

Bachelor of Arts, Honors in Sociology , & Bachelor of Science, General in Biology

Consumer Behavior, Trends and Culture
Research and Risk Assessment