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Irene Wang

Irene Wang

US Publicist

Le Collectionist

San Francisco, CA

Specialities: E-commerce, integrated marketing, email marketing, social media, public relation, events, partnerships, project management, analytics, content curation, creative editorial, copywriting. Exploring Marketing/Communication opportunities within luxury/fashion/travel/hospitality/food/lifestyle brands in New York an...

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Le Collectionist

US Publicist

http://www.lecollectionist.com

Career medium 01
Career

Crest & Co.

Marketing and Communication Specialist

• Plan and execute partnership programs (the Core Club, Robb Report Club, Quintessentially, local consulates) in align with sales and customer acquisitions
• Manage communications with industry influencers, and editors at major media outlets (Vogue, Bloomberg, T Magazine, Town & Country, Vanity Fair, Robb Report) to encourage word-of-mouth brand endorsements and organic customer growth
• Coordinate, prepare and produce internal communication plans on seasonal events, press relation, social media and vendor management
• Create, edit and proofread external communication materials and copy for online/print collateral, to ensure appropriate communication within target markets
• Organize and manage events, such as private trunk shows, receptions, holiday pop-up shops
• Created database contains over 10k contacts, categories of industry influencers, media, partners, UHNW customers, to perform segmentations, analysis and new marketing initiatives

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Read more about Crest & Co.
T Magazine - http://tmagazine.blogs.nytimes.com/2014/06/02/crest-and-co-shopping-site
Vanity Fair - http://www.vanityfair.com/online/daily/2014/06/crest-and-co
Harper's Bazaar - http://www.harpersbazaar.com/fashion/fashion-articles/shop-like-a-royal
WWD - http://bit.ly/1mHr7hT
FT/How to Spend It - http://howtospendit.ft.com/style/62321-crest-and-co-products-with-noble-pedigree
Cool Hunting - http://www.coolhunting.com/style/crest-and-co
Trendland - http://trendland.com/when-luxury-meets-e-commerce-crest-co/

Career medium 05
Career