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Irene Rodriguez Jerónimo

Irene Rodriguez Jerónimo

Senior Marketing Executive

BioMed Central

London, United Kingdom

Strategic marketing professional

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BioMed Central

Senior Marketing Executive

Clinical Medicine portfolio.

BioMed Central

Marketing Executive

Medical Evidence, Open Data and Genomics portfolios.
- Using the full marketing mix to write and fulfil product and journal marketing plans through optimising websites, development of print and online promotional materials, execution of email and direct mail campaigns and e-newsletters
- Planning, coordinating and executing marketing support for the Editorial and wider Marketing teams
- Analysing and monitoring campaign performance against pre-determined KPIs and compiling comprehensive reporting for internal stakeholders
- Assisting in the continued optimisation of BioMed Central Web platforms
- Managing re-launch marketing activity for ISRCTN registry
- Budget management