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Irasema Romero

Irasema Romero

Director - Executive Communications

AT&T

Dallas, TX

Communications strategist and storyteller with more than 10 years of experience. Learning something new every day and focused on finding joy in the journey.

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AT&T

Director, Executive Communications

Manages communications and strategic content development for the CEO of AT&T Business Solutions & International, which serves nearly 3.5 million business customers in nearly 200 countries and territories, including nearly all of the world's Fortune 1000 companies. Defines and executes ongoing executive positioning strategies, including social media presence, employee engagement and participation in industry-leading events. Composes keynotes, speeches, presentations, editorials and blogs on a variety of topics – from enterprise technology and the new digital economy to leadership development and diversity.

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Career

AT&T

Director, Corporate Communications, AT&T, Mexico

Managed corporate communications strategy for AT&T’s expansion in Mexico. Directly supported Mexico’s Chief Executive Officer and senior leadership team on corporate and employee communications strategies to integrate two companies under the AT&T brand during a period of significant change and growth. As a result of cross-functional efforts, AT&T was recognized as a Great Place to Work(R) in Mexico within 18-months. Represented corporate communications in an integrated positioning campaign with U.S./Mexico public affairs, advertising, and marketing teams tied to the telecommunications reform in Mexico. Led a team of 10 communicators and visual storytellers on integrated communications programs and content in both English and Spanish.

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Career

Columbia University - Graduate School of Journalism

Master of Science, Journalism

Master’s Project: Latino immigrant mothers of children with autism. Coursework in long form magazine writing and reporting, arts and cultural coverage, photojournalism, video/radio writing and production.

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Education