Marketing, advertising, digital innovation, internet, technology, retail/e-commerce
San Francisco County, CA
Marketer with a love of all things digital. City girl with a passion for exploring. Tech-obsessed, relentless @Raptors fan, occasional DIYer.
May 2015 — Present
Assistant Brand Manager, Home Care
August 2012 — January 2014
Managed day-to-day business, marketing and strategic plans for Home Care portfolio, $90MM sales. Brands: Palmolive, Fleecy, Murphy Oil Soap, and Ajax.
• Reported to VP Marketing in absence of Senior Marketing Manager
• Led annual budget planning for Dish & Fabric businesses, presented full category reviews and brand plans to North American Leadership
• Delivered strong business results by driving profitable growth through cross-functional team collaboration to execute effective 5P strategy; flawless commercialization of new product launches/innovation; securing incremental opportunities to drive consumption/penetration and closing gaps at key customer accounts (Walmart, Loblaw, Costco); managing SKU rationalization and other supply chain initiatives including portfolio re-launch of Palmolive
Johnson & Johnson
Associate Manager, Digital Marketing
February 2014 — Present
Digital Centre of Excellence, J&J Consumer Canada
Go-to-Market Manager, Customer Marketing (Sales)
July 2011 — July 2012
Managed commercialization timeline of all new product launches and display programs by working cross-functionally with Customer Development (Sales), Marketing, and Supply Chain. Supported execution of customer marketing and sales strategy across all retail environments nationally.
Brand Assistant, Personal Care
July 2010 — June 2011
Brand management of Body Cleansing portfolio, with key responsibilities focused on new product launches and developing & executing integrated marketing communications plans (shopper, in-store, digital, experiential, sampling, direct mail, OOH, etc.). Brands: Softsoap and Irish Spring.
York Marketing Association
April 2008 — April 2010
Led undergraduate marketing club (12 executives, 200+ members) focused on developing students interested in Marketing, Sales and Advertising. Secured partnerships with industry-leading firms and managed full year portfolio of events, including annual conference attracting 150+ delegates.
Marketing Intern, Professional Oral Care
June 2009 — August 2009
Supported Senior Brand Manager on the Professional Oral Care business.
Group Sales Development (Intern)
May 2008 — July 2008
Selected as one of 6 among 17 summer students to drive Tennis Canada’s group and corporate sales, contributing to team's success in over-delivering the Rogers Cup 2008 sales budget.
York University - Schulich School of Business
Honours Bachelor of Business Administration (BBA), Marketing, Strategy, Psychology
Rutgers, The State University of New Jersey-Newark
Rutgers/J&J Mini MBA: Digital Marketing
University of Toronto
Continuing Studies: Digital Strategy and Communications Management