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Ines Obtinalla

Ines Obtinalla

Marketing Manager

Visa

San Francisco County, CA

Marketer with a love of all things digital. City girl with a passion for exploring. Tech-obsessed, relentless @Raptors fan, occasional DIYer.

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9

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Interests

Marketing, advertising, digital innovation, internet, technology, retail/e-commerce

Visa

Marketing Manager

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Career
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Colgate Palmolive

Assistant Brand Manager, Home Care

Managed day-to-day business, marketing and strategic plans for Home Care portfolio, $90MM sales. Brands: Palmolive, Fleecy, Murphy Oil Soap, and Ajax.

• Reported to VP Marketing in absence of Senior Marketing Manager
• Led annual budget planning for Dish & Fabric businesses, presented full category reviews and brand plans to North American Leadership
• Delivered strong business results by driving profitable growth through cross-functional team collaboration to execute effective 5P strategy; flawless commercialization of new product launches/innovation; securing incremental opportunities to drive consumption/penetration and closing gaps at key customer accounts (Walmart, Loblaw, Costco); managing SKU rationalization and other supply chain initiatives including portfolio re-launch of Palmolive

Career

Johnson & Johnson

Associate Manager, Digital Marketing

Digital Centre of Excellence, J&J Consumer Canada

Colgate Palmolive

Go-to-Market Manager, Customer Marketing (Sales)

Managed commercialization timeline of all new product launches and display programs by working cross-functionally with Customer Development (Sales), Marketing, and Supply Chain. Supported execution of customer marketing and sales strategy across all retail environments nationally.

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Career
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Colgate Palmolive

Brand Assistant, Personal Care

Brand management of Body Cleansing portfolio, with key responsibilities focused on new product launches and developing & executing integrated marketing communications plans (shopper, in-store, digital, experiential, sampling, direct mail, OOH, etc.). Brands: Softsoap and Irish Spring.

Career

York Marketing Association

President

Led undergraduate marketing club (12 executives, 200+ members) focused on developing students interested in Marketing, Sales and Advertising. Secured partnerships with industry-leading firms and managed full year portfolio of events, including annual conference attracting 150+ delegates.

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Colgate Palmolive

Marketing Intern, Professional Oral Care

Supported Senior Brand Manager on the Professional Oral Care business.

Tennis Canada

Group Sales Development (Intern)

Selected as one of 6 among 17 summer students to drive Tennis Canada’s group and corporate sales, contributing to team's success in over-delivering the Rogers Cup 2008 sales budget.

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Career

York University - Schulich School of Business

Honours Bachelor of Business Administration (BBA), Marketing, Strategy, Psychology

Rutgers, The State University of New Jersey-Newark

Rutgers/J&J Mini MBA: Digital Marketing

University of Toronto

Continuing Studies: Digital Strategy and Communications Management