A cross border IT venture
August 2011 — Present
• Appointed in ODC to lead entire marketing efforts of India and USA to give a significant boost on our overall marketing strategies, account management and key account building.
• Implementation of an innate ability within various team to understand exactly what clients want, plus the vision to analyse what their customers wish to see.
• Led global re-branding for our company while exploring specifically for Asia-Pacific, Middle-East and Australia.
• Managing direct reports and diverse teams for account management and demand generation.
• Marketing communication and leveraging social media to power up non-conventional marketing efforts.
• Design, implementation and analysing different market research phases.
• Business development and solution based service sales.
• Key account and named account management for existing and new business entities.
• Techno-commercial proposal writing, responding to RFPs, RFIs & RFTs.
• Taking active part in project effort analysis and ensuring uninterrupted project delivery.
• Co-ordinating with international clients for change management, incident management, client expectation management and responding to high-level escalations.
• Active contributor to the organisational ‘think tank’ for innovation marketing and ‘Line of Business’ diversification to minimise risk factors.
• Generating alternate revenue channels.
• Team building, monitoring, mentoring, training and development.