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Ina Herlihy

Ina Herlihy

Growth Marketing

Zumper

San Francisco, CA

I'm focusing on SEO at Zumper. I speak as many languages as I have passports (that's three).

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Zumper

Growth: SEO

I'm focusing on SEO at Zumper by creating and executing strategies to increase our keyword positions. In addition, I'm testing new emerging marketing channels.

Career
Published Work: Career Related

How I Hustled to Get the PerfectJob

From Tradecraft to Zumper ›

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8 Steps to Optimizing Emails

Analyzing 125 Startup Emails ›

Tradecraft

Growth Marketing Track

Tradecraft is an intensive three-month program for people building careers in traction roles in high growth startups. My growth marketing projects included ReadMe (API developer hub) and Drop (iPad Internet connected kitchen scale). After completing the program, I worked with the growth instructor to lead the growth project for Sprig (Dine on Demand).

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Career
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Scripps College

B.A., Economics

At Scripps, I was the President of the Economics Society, student representative on the Finance Committee of the Board of Trustees, a student representative on the President's Budget Committee, a Board Member of the Student Investment Fund, Co-founder of Money Wise Women Mentors (personal financial literacy program), and Vice President of the Hall Council.

Education