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Imogen Roy

Imogen Roy

Social Marketing Manager

Eurostar

London, United Kingdom, gb

A storyteller by nature, I've naturally transitioned from editorial and personal blogging to social and content roles for brands. Key skills: - Creative leadership: Able to deliver a creative brief from A-Z. I have experience in producing high performing, inspirational and stand-out content, particularly video. - Strategic...

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Eurostar

Social Marketing Manager

Leading a small team, I'm responsible for the social marketing strategy and planning for the U.K, France, Belgium and U.S. markets, including brand content production, social listening, budget management, influencer marketing and community management in 3 languages.

I translate social data and analytics into compelling and concise stories around consumer behaviour, and apply those to articulate strategies that increase engagement, brand love and R.O.I.

I also work closely with the Digital Service team on a day-to-day basis, as well as lead workshops and presentations on strategy and tone of voice to ensure that every customer interaction fulfills our brand values and promises.

***Highlights***

- Collaborated with top vloggers AliA, Jim Chapman and Pierre Croce to generate nearly 4 million video views across Youtube & Facebook to promote #EurostarSnap

- Invited 60 Eurostar community members to experience a day trip to #ParisOnUs with 10 bespoke itineraries created by 10 local parisians. Generated 2000+ hashtag mentions and increased sales on the Paris route.

- Celebrated Eurostar's community of travellers and the new generation e320 trains with an interactive Instagram 'digital tapestry', @LaVieonBoard.

Fabulous opportunity to join the Brand, Content & Social team here at Eurostar!

A bit about us We’re one of the world’s most iconic travel brands and we’re getting bigger every day. Thanks to us, travellers can breakfast in London and lunch in Paris and it’s all just a high-speed train ride away. We’re working to become Europe’s...

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Art Works Post Production

Co-founder and Marketing Director

Art Works Post Production is a boutique retouching studio with the goal of delivering best-in-class
creative vision alongside exceptional client service, thanks to efficient workflows.