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Imogen Calderbank

Imogen Calderbank

Online Marketing Coordinator

JANE NORMAN LTD

Cardiff, United Kingdom, gb

I'm an enthusiastic and passionate digital and content marketer based in Cardiff, with a breadth of experience and technical understanding, along with creativity and an keenness to learn more. After graduating from Cardiff University, my degree knowledge and incredible passion for marketing inspired me to pursue an in-house ...

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JANE NORMAN LTD

Online Marketing Coordinator

-Implement the day-to-day changes to the Jane Norman website on Magento, such as refreshing landing pages, navigation, general content, graphics as well as activate promotions.
-Develop and grow relationships with third party partners and advertisers.
-Manage Jane Norman’s affiliate program. Since taking this in house I’ve transformed our performance from a ROI of 800% to 2000% in a few months.
-Supervise weekly activity of our PPC, SEO and Display Agency to ensure we maintain a minimum ROI of 250%.
- Coordinate email marketing campaigns from planning content to building HTML or drag-and-drop emails, tracking performance and driving new initiatives.
-Prepare the weekly e-commerce report for Jane Norman’s trade meetings using data sourced via Google Analytics & Teradata.
-When graphic design resource is limited I will create graphics for social media advertising, affiliate and display banners as well as editing/amending email graphics.

How important is visual content..?

Appreciating the unparalleled power of visual media, social platforms such as Twitter, Facebook and LinkedIn are continually evolving their interfaces to leverage its appeal. Recently Twitter introduced its native video feature, while back in...

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